As part of the on going 5th Anniversary series of collaborative projects we present the Norse Projects for The Goodhood Store collection. Fitting in with the projects colour palette of Goodhood brand colours we have worked closely with the Norse Team to produced a range of items in all black. Our old favourite polka dots make an appearance on all the items - look out for the first ever printed Elka Jacket and also it's worth noting this is the first time Norse Projects have ever used black labelling.

The slogan "It's Grim Up North," has been used on the T-shirt, we thought it was fitting for a brand associated with the cold, cold north. To our friends 'up North,’ you know it's all love!

As always numbers are limited and we don't expect this to hang about.

Here's what Mikkel Grønnebæk of Norse Projects had to say about the project,

"As one of our key retailers, it was important for us to create something personal for Goodhood, hence the polka dot theme; a print we've seen Goodhood's owner Kyle sporting ad lib."

Heres what The Goodhood Store owners had to say

"As Norse Projects is a product of the cold, cold north and the Goodhood's owners both emigrated from the UK's cold north themselves (Manchester & Scotland) to base themselves in London. We thought it was very apt to utilise the slogan "It's grim up North," made famous in 1991 by legendary British Electro band the KLF with the single of the same name. It highlights the UK's North/South divide which is cause for endless amusement to those who have escaped the North to sunnier shores in the South!"