Today we can’t resist giving you even more exciting news about forthcoming additions to goodhood’s range of brands – from early next year we’re proud to be working with APC’s sub-label Madras and so we thought we’d show you a taster of their autumn / winter collection. The French label’s collaboration with designer Jessica Ogden uses a variety of toned down floral patterns with slightly smaller, more subtle pattern designs and has the feeling of a more playful take on APC’s main collection.
For us, the standout items have to be the bright red dungaree shorts / jump suit which would work perfectly with some of the collection’s lighter checked shirts. APC’s main collection has a real American preppy feel to it with a mixture of stunning checks and woolen sweaters that scream high quality, Ivy League chic that is reminiscent of a more refined Marc Jacobs and a more chic Ralph Lauren. Watch this space for more updates about this exciting, forthcoming addition to goodhood.