Goodhood

Some of the latest additions to our range here at goodhood are giving some really good pointers as to what the big looks are going to be over 2010. Be Positive are hitting us with their hiking boot style “Hiker” for men and the latest jackets from function-fashion pioneer Kosuke Tsmara and his Final Home brand all hint that function and survival are going to be key design cues in 2010. Now this is no real surprise – at the moment, if you stick your nose into any of your preferred news sources of choice, whether they be electronic or paper based, all the news seems to smell just plain bad; but console yourself with this: goodhood are going to get you though it all and help you become one of the world’s best dressed survivors with yet another stunning, function lead collection – this time from Copenhagen based Norse Projects.

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The eagle-eyed amongst you will have noticed a few changes to goodhoodstore.com’s website recently and with these changes come some new and exciting high-end brands – so we thought we’d give you the low-down and introduce you to some of our latest designers. The first is a new luxury brand from the Italian company Slam Jam called Be Positive. The great thing about this new line is it brings to the UK styles and shapes that, until now, had only really been seen in Japan. Now bear in mind that Be Positive are following high end brands such as Supreme, A-Life and goodhood brand Gourmet (check out their range in our store) so they have a lot to live up to!

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