Goodhood

Norse Projects X Hestra Arrive gloves available in-store and online tomorrow.

Norse Projects dropped their AW11 lookbook this week. The Goodhood Store is carrying the majority of the collection check it out here. The collection includes, hats, caps, ties, jackets, trousers, tees and shirts.

We’ve had calls, emails, Tweets and smoke signals as to when Norse Projects is dropping and we are now happy to report that the first drop is now available in store and will be available online this week. There are some really special pieces including last years smash hit the Elka jacket, flecked tees, simple beanies and some of the cleanest cut shirts this year. If your in the area pass through or visit the webstore over the next couple of days.

Back in 2008 Danish brand Norse Projects dropped a range of 5 panel caps which definitely stood out from all the usual U.S. / trucker style baseball caps that were all over the place and gave everyone that wanted to be different something good looking to put on their heads. They gave the world three very distinct graphic / pattern ranges which were the wood camo range, the Bauhaus range and the traditional African range.

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Be sure to check out the latest winter essentials, just arrived, perfect for the coming months. All new Norse Project beanies, Wood Wood striped scarves, mitten scarves, gloves and many more fine items to choose from.

Recent additions to our range, Danish brand Norse Projects, have been doing great things of late. Everyone’s been buzzing off of their range in the store and they’ve also released a couple of ridiculously good trainer collaborations with industry heavyweights Adidas and New Balance, so it’s fair to say that we think these guys are mustard. With that in mind we want to wish all the best to one of Norse Project’s founder partners (and all round nice guy) Mikkel Groennebaek with the upcoming exhibition being curated by one of his other projects, the V1 Gallery.

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Classic 3 stripe trainer brand plus one Denmark’s premier design houses – too good to be true? Well, good news – it’s happened! Recent additions to the goodhood range, Norse Projects, have teamed up with kings of the old school, Adidas, to create a limited edition trainer as part of Adidas’s “Consortium” range. Adidas have selected three other companies to contribute alongside Denmark’s Norse Projects on the multi-cultural collection – Slam Jam from Italy, DQM from New York and Sneakerstuff from Sweden- and they’ve produced some right belters!

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