The Goodhood Store

It seems the denim industry is going through a much needed over hall of it’s processes partly due to the fact that now technology is offering sustainable and environmentally friendly processes. Denim washing has long been a slow and environmentally unsound process often with abrasion marks being painstakingly recreated by hand and sand paper. Now laser technology is able to recreate washes you would find indistinguishable from traditional methods. It also look rather good when in action!