Reebok

Reebok's history dates as far back as 1890, with Joseph William Foster being one of the first designers to incorporate spikes into trainers. It wasn't until the late 50s until Foster's grandsons started the company we now know as Reebok. The name is derived from a misspelling of the Afrikaans word for grey antelope; 'Rhebok'.

In the present day Reebok belongs to the adidas group but retains its signature aesthetic and voice. Countless silhouettes have become iconic in their own right for their presence in crossing over to the world of fashion including the Reebok Workout and Reebok Classic.

 

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