Music has an intrinsic link with clothing. The image of subcultures attached to music movements post internet boom can be hard to define. But there was a time when if you were into a certain type of music, you wore a certain style of clothing. The subtleties of these codes could be read by those participating and made the difference as to whether you were 'down' or not. Whether it be 90's indie music or the Buffalo Girls look created by Mclaren and Westwood it's all had an effect on us and contributed to the way we see fashion. We decided to have a bit of fun and have a look at some of our serious inspirations and perhaps some that are guilty inspirations and see how they would look in this seasons wares from the store. All at some point created a look that came to be known as iconic.