THE ART OF HIGH PERFORMANCE VANDALISM
It’s common place for Japanese brands to look to the west for the majority of their cultural cues and design reference points. This is a direct result of the steady hyper-westernization of Japanese culture since the 70s, and this is not lost on Sasquatchfabrix. founder and designer Daisuke Yokoyama. He believes that without history, nothing new can be well made. His personal philosophy of digging deeper and uncovering the layers and traditions of his homeland are evident in the label, whether that is using beautifully set Kanji type or riffing from traditional Japanese silhouettes such as Kimono and Hakama. Whilst having one eye on tradition, the other is firmly focused on more modern references. Yokoyama knows that fashion changes with time and reacts to the current, as well as being influenced by the past. He grew up immersed in western music, film and culture, and this helps inform the Sasquatchfabrix. narrative just as much as the traditional elements. The brands slogan, 'High Performance Vandalism. Always Presenting a Sense of Freshness' sums it up succinctly.