THE SHAPE OF THINGS TO COME...
It's that time of year once again. We're cracking out the crystal ball to gaze at the goodies that will be arriving this season. From new brands making their Goodhood debut to store favourites that keep getting better, we've rounded up some of our most anticipated below...
Stray Rats are based out of the tropical climes of Miami, and their colourful, graphic focused collections reflect the vibrancy of their home city. Expect stand out graphic tees and accessories all neatly tied together with a DIY aesthetic and non-compromising attitude.
One of the many sublines under the wider Beams family, Beams + is a collection with something for everyone and with inspirations ranging from classic preppy Americana to military and sportswear. As with everything that comes out of Japan, the quality is second to none but it's the price point that really sets the Beams + line apart.
Jun Takahashi's Undercover label is back with more socio-politically charged ephemera. The 'Brain Washed Generation' collection alludes to a mechanized mindset of the masses and the hyper consumerism that shapes our reality in the modern world. Put simply; great clothes, great graphics, great message.
It seems as though this cult Tokyo label are unable to put a foot wrong, ever. Each season their collection is packed with some the best printed shirts we've ever seen, heavy duty outerwear and killer accessories referencing everything from traditional Japanese artworks to weed and soul music.
AIMÈ LEON DORE
Aime Leon Dore was born in 2014 and calls Queens, New York home. The brand revolves around elevated basics infused with traditional sportswear inspirations and is heralded for filtering the intense bustle of New York City into a line of clean, minimal menswear.
JUNYA WATANABE MAN
Junya Watanabe comes through with another stellar collaborative line for the fall season, this time with the mighty North Face. Expect a line up of incredible outerwear featuring more detail than a reinassance painting.
Launched in Sweden and now based out of East London, CMMN Sweden propose a new image of masculinity that blends elements of youth culture with a more elegant, sartorial outlook.
The overall aesthetic of this Goodhood favourite is maturing but its core inspirations remain as clear as ever. Expect military infused outerwear, leather riders jackets, furry leopard print shirts and Navajo style bucket hats. Oh, and a Donald Trump incense chamber! How's that for current.
The Stockholm based label's AW17 collection is dotted with a selection of classic Americana references including letterman jackets, plaid shirting, leather tearaway trousers and embroidered shirts straight out of the old American west. That mohair cardigan is the one for us though.
If we could throw out everything in our collective wardrobe and replace it with one single brand, then it would be these guys. Their collection is all encompassing, presenting a complete spectrum of premium basics with a flash of colour and the styling is insane. Expect Kurt Cobain-esque striped tees, wide leg corduroy popper trousers, oversized MA-1 bomber jackets, velvet pleated slacks and more.
GOODHOOD TURNS 10
That's right, it's the big one zero. We have been busy in the GH treehouse working on some special projects that will release in the coming season as part of the celebrations. Stay tuned....