Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE.

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Everything is hand dyed or printed by the Aries team and subsequently aged by dipping in organic tea, making every single piece completely unique. Any imperfections and differences in colour are deliberate and inherent, recapturing the sense of vitality, chaos and DIY attitude of yesteryear.

 
  • Cheetah Underwear Top - Nude

    AriesCheetah Underwear Top - Nude£92.00S / M / L

    Cheetah Underwear Top - Nude

    Aries
    Cheetah Underwear Top - Nude

    £92.00£76.67 ex tax

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  • Arise Hoodie - Black

    AriesArise Hoodie - Black£135.00S / M / L

    Arise Hoodie - Black

    Aries
    Arise Hoodie - Black

    £135.00£112.50 ex tax

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  • Tape Underwear Top - Nude

    AriesTape Underwear Top - Nude£120.00S / M / L

    Tape Underwear Top - Nude

    Aries
    Tape Underwear Top - Nude

    £120.00£100.00 ex tax

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  • Palm Arms L/S T-Shirt - White

    AriesPalm Arms L/S T-Shirt - White£90.00S / M / L

    Palm Arms L/S T-Shirt - White

    Aries
    Palm Arms L/S T-Shirt - White

    £90.00£75.00 ex tax

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  • Hardcore L/S T-Shirt - Black

    AriesHardcore L/S T-Shirt - Black£90.00S / M / L

    Hardcore L/S T-Shirt - Black

    Aries
    Hardcore L/S T-Shirt - Black

    £90.00£75.00 ex tax

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  • Logo Underwear Top - Red

    AriesLogo Underwear Top - Red£90.00S / M / L

    Logo Underwear Top - Red

    Aries
    Logo Underwear Top - Red

    £90.00£75.00 ex tax

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  • Credit Card T-Shirt - Black

    AriesCredit Card T-Shirt - Black£75.00S / M / L

    Credit Card T-Shirt - Black

    Aries
    Credit Card T-Shirt - Black

    £75.00£62.50 ex tax

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  • Credit Card T-Shirt - White

    AriesCredit Card T-Shirt - White£75.00S / M / L

    Credit Card T-Shirt - White

    Aries
    Credit Card T-Shirt - White

    £75.00£62.50 ex tax

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  • Tape Underwear Top - Dark Grey

    AriesTape Underwear Top - Dark Grey£120.00S / M / L

    Tape Underwear Top - Dark Grey

    Aries
    Tape Underwear Top - Dark Grey

    £120.00£100.00 ex tax

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  • Reversible Tiger Coat - Black

    AriesReversible Tiger Coat - Black£405.00S / M / L

    Reversible Tiger Coat - Black

    Aries
    Reversible Tiger Coat - Black

    £405.00£337.50 ex tax

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  • Palm T-Shirt - White

    AriesPalm T-Shirt - White£75.00S / M / L

    Palm T-Shirt - White

    Aries
    Palm T-Shirt - White

    £75.00£62.50 ex tax

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  • Logo Braces - Black/White

    AriesLogo Braces - Black/White£59.00One Size

    Logo Braces - Black/White

    Aries
    Logo Braces - Black/White

    £59.00£49.17 ex tax

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  • Cheetah Underwear Brief - Nude

    AriesCheetah Underwear Brief - Nude£32.00S / M / L

    Cheetah Underwear Brief - Nude

    Aries
    Cheetah Underwear Brief - Nude

    £32.00£26.67 ex tax

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  • Cheetah Underwear Brief - Dark Grey

    AriesCheetah Underwear Brief - Dark Grey£32.00S / M / L

    Cheetah Underwear Brief - Dark Grey

    Aries
    Cheetah Underwear Brief - Dark Grey

    £32.00£26.67 ex tax

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  • Logo Underwear Brief - Nude

    AriesLogo Underwear Brief - Nude£30.00S / M / L

    Logo Underwear Brief - Nude

    Aries
    Logo Underwear Brief - Nude

    £30.00£25.00 ex tax

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  • Logo Underwear Brief - Red

    AriesLogo Underwear Brief - Red£30.00S / M / L

    Logo Underwear Brief - Red

    Aries
    Logo Underwear Brief - Red

    £30.00£25.00 ex tax

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  • Pagans S/S T-Shirt Dress - Black

    AriesPagans S/S T-Shirt Dress - Black£142.00£71.00S / M / L

    Pagans S/S T-Shirt Dress - Black

    Aries
    Pagans S/S T-Shirt Dress - Black

    £142.00£71.00£59.17 ex tax

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  • Pagans S/S T-Shirt Dress - White

    AriesPagans S/S T-Shirt Dress - White£142.00£71.00S / M / L

    Pagans S/S T-Shirt Dress - White

    Aries
    Pagans S/S T-Shirt Dress - White

    £142.00£71.00£59.17 ex tax

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  • Confused Temple Logo T-Shirt - White

    AriesConfused Temple Logo T-Shirt - White£130.00£65.00S / M / L

    Confused Temple Logo T-Shirt - White

    Aries
    Confused Temple Logo T-Shirt - White

    £130.00£65.00£54.17 ex tax

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  • Jeans S/S T-Shirt - White

    AriesJeans S/S T-Shirt - White£102.00£51.00S / M / L

    Jeans S/S T-Shirt - White

    Aries
    Jeans S/S T-Shirt - White

    £102.00£51.00£42.50 ex tax

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  • Convertible Vest Top - Black

    AriesConvertible Vest Top - Black£249.00£125.00S / M

    Convertible Vest Top - Black

    Aries
    Convertible Vest Top - Black

    £249.00£125.00£104.17 ex tax

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  • Custom Jean - Light Wash

    AriesCustom Jean - Light Wash£341.00£171.0027 Waist / 28 Waist / 29 Waist

    Custom Jean - Light Wash

    Aries
    Custom Jean - Light Wash

    £341.00£171.00£142.50 ex tax

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  • Open Tab Vest - White

    AriesOpen Tab Vest - White£138.00£69.00S / M

    Open Tab Vest - White

    Aries
    Open Tab Vest - White

    £138.00£69.00£57.50 ex tax

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  • Shrunken Crewneck Knit - Red/Black

    AriesShrunken Crewneck Knit - Red/Black£398.00£159.00S / M

    Shrunken Crewneck Knit - Red/Black

    Aries
    Shrunken Crewneck Knit - Red/Black

    £398.00£159.00£132.50 ex tax

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  • Shrunken Crewneck Sweatshirt - Pink/Black

    AriesShrunken Crewneck Sweatshirt - Pink/Black£398.00£159.00S / M

    Shrunken Crewneck Sweatshirt - Pink/Black

    Aries
    Shrunken Crewneck Sweatshirt - Pink/Black

    £398.00£159.00£132.50 ex tax

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  • 'Click to Buy' Book By David Sims & Fergadelic

    Aries'Click to Buy' Book By David Sims & Fergadelic£45.00One Size

    'Click to Buy' Book By David Sims & Fergadelic

    Aries
    'Click to Buy' Book By David Sims & Fergadelic

    £45.00£132.50 ex tax

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  • Morris Bleach Top - Bleach

    AriesMorris Bleach Top - Bleach£254.00£102.00Size 1/S / Size 2/M / Size 3/L

    Morris Bleach Top - Bleach

    Aries
    Morris Bleach Top - Bleach

    £254.00£102.00£85.00 ex tax

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  • Lily Jean Selvedge - Dark Blue

    AriesLily Jean Selvedge - Dark Blue£268.00£107.0026 Waist / 27 Waist / 28 Waist / 29 Waist / 30 Waist

    Lily Jean Selvedge - Dark Blue

    Aries
    Lily Jean Selvedge - Dark Blue

    £268.00£107.00£89.17 ex tax

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  • Morris Asymmetric Denim Top - Black Denim

    AriesMorris Asymmetric Denim Top - Black Denim£209.00£84.00Size 1/S / Size 2/M / Size 3/L

    Morris Asymmetric Denim Top - Black Denim

    Aries
    Morris Asymmetric Denim Top - Black Denim

    £209.00£84.00£70.00 ex tax

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  • XY Dark Denim Dress - Blue

    AriesXY Dark Denim Dress - Blue£258.00£103.00Size 1/S / Size 2/M / Size 3/L

    XY Dark Denim Dress - Blue

    Aries
    XY Dark Denim Dress - Blue

    £258.00£103.00£85.83 ex tax

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  • Indy Denim Jeans - Blue

    AriesIndy Denim Jeans - Blue£254.00£102.0026 Waist / 27 Waist / 28 Waist / 29 Waist / 30 Waist

    Indy Denim Jeans - Blue

    Aries
    Indy Denim Jeans - Blue

    £254.00£102.00£85.00 ex tax

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  • Lily Jean Selvedge - Black

    AriesLily Jean Selvedge - Black£270.00£108.0026 Waist / 27 Waist / 28 Waist / 29 Waist / 30 Waist

    Lily Jean Selvedge - Black

    Aries
    Lily Jean Selvedge - Black

    £270.00£108.00£90.00 ex tax

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  • Lilly Jeans Geo Taped Repaired Dark Denim - Blue Dark

    AriesLilly Jeans Geo Taped Repaired Dark Denim - Blue Dark£326.00£130.0026 Waist / 27 Waist / 28 Waist / 29 Waist / 30 Waist

    Lilly Jeans Geo Taped Repaired Dark Denim - Blue Dark

    Aries
    Lilly Jeans Geo Taped Repaired Dark Denim - Blue Dark

    £326.00£130.00£108.33 ex tax

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  • Holmes Skirt Bleach Denim - Bleach Denim

    AriesHolmes Skirt Bleach Denim - Bleach Denim£254.00£102.0026 Waist / 27 Waist / 28 Waist / 29 Waist / 30 Waist

    Holmes Skirt Bleach Denim - Bleach Denim

    Aries
    Holmes Skirt Bleach Denim - Bleach Denim

    £254.00£102.00£85.00 ex tax

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