Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE.

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Everything is hand dyed or printed by the Aries team and subsequently aged by dipping in organic tea, making every single piece completely unique. Any imperfections and differences in colour are deliberate and inherent, recapturing the sense of vitality, chaos and DIY attitude of yesteryear.

 
  • Credit Card Embroidered Sweatshirt - Black

    AriesCredit Card Embroidered Sweatshirt - Black$201.24Small / Medium / Large

    Credit Card Embroidered Sweatshirt - Black

    Aries
    Credit Card Embroidered Sweatshirt - Black

    $201.24$167.70 ex tax

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  • Pagans S/S T-Shirt Dress - Black

    AriesPagans S/S T-Shirt Dress - Black$183.18$91.59Small / Medium / Large

    Pagans S/S T-Shirt Dress - Black

    Aries
    Pagans S/S T-Shirt Dress - Black

    $183.18$91.59$76.32 ex tax

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  • Pagans S/S T-Shirt Dress - White

    AriesPagans S/S T-Shirt Dress - White$183.18$91.59Small / Medium / Large

    Pagans S/S T-Shirt Dress - White

    Aries
    Pagans S/S T-Shirt Dress - White

    $183.18$91.59$76.32 ex tax

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  • Confused Temple Logo T-Shirt - White

    AriesConfused Temple Logo T-Shirt - White$167.70$83.85Small / Medium / Large

    Confused Temple Logo T-Shirt - White

    Aries
    Confused Temple Logo T-Shirt - White

    $167.70$83.85$69.87 ex tax

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  • Jeans S/S T-Shirt - White

    AriesJeans S/S T-Shirt - White$131.58$65.79Small / Medium / Large

    Jeans S/S T-Shirt - White

    Aries
    Jeans S/S T-Shirt - White

    $131.58$65.79$54.82 ex tax

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  • Convertible Vest Top - Black

    AriesConvertible Vest Top - Black$321.21$161.25Small / Medium

    Convertible Vest Top - Black

    Aries
    Convertible Vest Top - Black

    $321.21$161.25$134.37 ex tax

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  • Strip Jean - Light Wash

    AriesStrip Jean - Light Wash$361.20$180.6026 Waist / 27 Waist / 28 Waist / 29 Waist

    Strip Jean - Light Wash

    Aries
    Strip Jean - Light Wash

    $361.20$180.60$150.50 ex tax

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  • Custom Jean - Light Wash

    AriesCustom Jean - Light Wash$439.89$220.5927 Waist / 28 Waist / 29 Waist

    Custom Jean - Light Wash

    Aries
    Custom Jean - Light Wash

    $439.89$220.59$183.82 ex tax

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  • Open Tab Vest - White

    AriesOpen Tab Vest - White$178.02$89.01Small / Medium

    Open Tab Vest - White

    Aries
    Open Tab Vest - White

    $178.02$89.01$74.17 ex tax

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  • Strip Jean - Dark Wash

    AriesStrip Jean - Dark Wash$361.20$180.6026 Waist / 27 Waist / 28 Waist / 29 Waist

    Strip Jean - Dark Wash

    Aries
    Strip Jean - Dark Wash

    $361.20$180.60$150.50 ex tax

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  • Shrunken Crewneck Knit - Red/Black

    AriesShrunken Crewneck Knit - Red/Black$513.42$205.11Small / Medium

    Shrunken Crewneck Knit - Red/Black

    Aries
    Shrunken Crewneck Knit - Red/Black

    $513.42$205.11$170.92 ex tax

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  • Shrunken Crewneck Sweatshirt - Pink/Black

    AriesShrunken Crewneck Sweatshirt - Pink/Black$513.42$205.11Small / Medium

    Shrunken Crewneck Sweatshirt - Pink/Black

    Aries
    Shrunken Crewneck Sweatshirt - Pink/Black

    $513.42$205.11$170.92 ex tax

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  • Holmes Long Skirt - Light Wash

    AriesHolmes Long Skirt - Light Wash$430.86$215.43Small / Medium

    Holmes Long Skirt - Light Wash

    Aries
    Holmes Long Skirt - Light Wash

    $430.86$215.43$179.52 ex tax

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  • 'Click to Buy' Book By David Sims & Fergadelic

    Aries'Click to Buy' Book By David Sims & Fergadelic$45.00One Size

    'Click to Buy' Book By David Sims & Fergadelic

    Aries
    'Click to Buy' Book By David Sims & Fergadelic

    $45.00$179.52 ex tax

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