Aries

London, United Kingdom

Aries is the new venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE.

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Everything is hand dyed or printed by the Aries team and subsequently aged by dipping in organic tea, making every single piece completely unique. Any imperfections and differences in colour are deliberate and inherent, recapturing the sense of vitality, chaos and DIY attitude of yesteryear.

 
  • Credit Card Embridered Sweatshirt - Black

    AriesCredit Card Embridered Sweatshirt - Black $201.24 Small / Medium / Large

    Credit Card Embridered Sweatshirt - Black

    Aries
    Credit Card Embridered Sweatshirt - Black

    $201.24$167.70 ex tax

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  • Shrunken Crewneck Jumper - Red/Black

    AriesShrunken Crewneck Jumper - Red/Black $513.42 Small / Medium

    Shrunken Crewneck Jumper - Red/Black

    Aries
    Shrunken Crewneck Jumper - Red/Black

    $513.42$427.85 ex tax

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  • Shrunken Crewneck Jumper - Pink/Black

    AriesShrunken Crewneck Jumper - Pink/Black $513.42 Small / Medium

    Shrunken Crewneck Jumper - Pink/Black

    Aries
    Shrunken Crewneck Jumper - Pink/Black

    $513.42$427.85 ex tax

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  • Sponsored Airtex L/S T-Shirt - Black/Multi

    AriesSponsored Airtex L/S T-Shirt - Black/Multi $198.66 Small / Medium / Large

    Sponsored Airtex L/S T-Shirt - Black/Multi

    Aries
    Sponsored Airtex L/S T-Shirt - Black/Multi

    $198.66$165.55 ex tax

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  • Sponsored L/S T-Shirt - White

    AriesSponsored L/S T-Shirt - White $140.61 Small / Medium

    Sponsored L/S T-Shirt - White

    Aries
    Sponsored L/S T-Shirt - White

    $140.61$117.17 ex tax

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  • Sponsered L/S T-Shirt - Black

    AriesSponsered L/S T-Shirt - Black $140.61 Small / Medium

    Sponsered L/S T-Shirt - Black

    Aries
    Sponsered L/S T-Shirt - Black

    $140.61$117.17 ex tax

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  • S/S Dead Rat T-Shirt - White

    AriesS/S Dead Rat T-Shirt - White $118.68 Size 1/S / Size 2/M / Size 3/L

    S/S Dead Rat T-Shirt - White

    Aries
    S/S Dead Rat T-Shirt - White

    $118.68$98.90 ex tax

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  • Strap Top - Black

    AriesStrap Top - Black $303.15 Small

    Strap Top - Black

    Aries
    Strap Top - Black

    $303.15$252.62 ex tax

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  • Braces - Black/White

    AriesBraces - Black/White $90.30 One Size

    Braces - Black/White

    Aries
    Braces - Black/White

    $90.30$75.25 ex tax

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  • Holmes Long Skirt - Light Wash

    AriesHolmes Long Skirt - Light Wash $430.86 Small / Medium

    Holmes Long Skirt - Light Wash

    Aries
    Holmes Long Skirt - Light Wash

    $430.86$359.05 ex tax

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  • Custom Jean - Light Wash

    AriesCustom Jean - Light Wash $439.89 27 Waist / 28 Waist / 29 Waist

    Custom Jean - Light Wash

    Aries
    Custom Jean - Light Wash

    $439.89$366.57 ex tax

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  • Strip Jean - Dark Wash

    AriesStrip Jean - Dark Wash $361.20 26 Waist / 27 Waist / 28 Waist / 29 Waist

    Strip Jean - Dark Wash

    Aries
    Strip Jean - Dark Wash

    $361.20$301.00 ex tax

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  • Arose Sweatshirt - Black

    AriesArose Sweatshirt - Black $194.79 Small / Medium / Large

    Arose Sweatshirt - Black

    Aries
    Arose Sweatshirt - Black

    $194.79$162.32 ex tax

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  • Silk Track Pant - Black

    AriesSilk Track Pant - Black $472.14 Small / Medium

    Silk Track Pant - Black

    Aries
    Silk Track Pant - Black

    $472.14$393.45 ex tax

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  • Silk Track Pant - Red

    AriesSilk Track Pant - Red $472.14 Small / Medium

    Silk Track Pant - Red

    Aries
    Silk Track Pant - Red

    $472.14$393.45 ex tax

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  • Morris Bleach Top - Bleach

    AriesMorris Bleach Top - Bleach$327.66$229.62Size 1/S / Size 2/M / Size 3/L

    Morris Bleach Top - Bleach

    Aries
    Morris Bleach Top - Bleach

    $327.66$229.62$191.35 ex tax

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  • Lily Jean Selvedge - Dark Blue

    AriesLily Jean Selvedge - Dark Blue$345.72$242.5226 Waist / 27 Waist / 28 Waist / 29 Waist / 30 Waist

    Lily Jean Selvedge - Dark Blue

    Aries
    Lily Jean Selvedge - Dark Blue

    $345.72$242.52$202.10 ex tax

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