Aries

London, United Kingdom

Aries is a venture from dream-team duo Sofia Prantera and Fergus Purcell (aka Fergadelic). It's a label that we've been looking forward to sharing for a long time and one we feel is a perfect match for the Goodhood Store. With years of expert experience behind them, Fergus and Sofia's story is a one worth telling. Sofia is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Fergus, whose impressive oeuvre includes t-shirt label Tonite and more recently the now iconic branding of skate label PALACE.

The two are now reunited under the Aries umbrella and Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes for one deadly combo. Sitting in a really sweet spot in between streetwear and high fashion, Aries plays with allusions to the grandiosity of major fashion houses alongside expertly picked underground reference points. Everything is hand dyed or printed by the Aries team and subsequently aged by dipping in organic tea, making every single piece completely unique. Any imperfections and differences in colour are deliberate and inherent, recapturing the sense of vitality, chaos and DIY attitude of yesteryear.

 
  • x Vans Vault Slip-on - White

    Ariesx Vans Vault Slip-on - White£100.00UK3 / UK3.5 / UK4 / UK5 / UK6 / UK7

    x Vans Vault Slip-on - White

    Aries
    x Vans Vault Slip-on - White

    £100.00£83.33 ex tax

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  • x Vans Vault Sk8-Hi - White/Black

    Ariesx Vans Vault Sk8-Hi - White/Black£130.00UK3 / UK4 / UK5 / UK6 / UK7

    x Vans Vault Sk8-Hi - White/Black

    Aries
    x Vans Vault Sk8-Hi - White/Black

    £130.00£108.33 ex tax

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  • Palm T-Shirt - White

    AriesPalm T-Shirt - White£75.00S / M / L

    Palm T-Shirt - White

    Aries
    Palm T-Shirt - White

    £75.00£62.50 ex tax

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  • Hardcore L/S T-Shirt - Black

    AriesHardcore L/S T-Shirt - Black£90.00S / M / L

    Hardcore L/S T-Shirt - Black

    Aries
    Hardcore L/S T-Shirt - Black

    £90.00£75.00 ex tax

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  • Reversible Tiger Coat - Black

    AriesReversible Tiger Coat - Black£405.00S / M / L

    Reversible Tiger Coat - Black

    Aries
    Reversible Tiger Coat - Black

    £405.00£337.50 ex tax

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  • Credit Card T-Shirt - White

    AriesCredit Card T-Shirt - White£75.00S / M / L

    Credit Card T-Shirt - White

    Aries
    Credit Card T-Shirt - White

    £75.00£62.50 ex tax

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  • Tape Underwear Top - Nude

    AriesTape Underwear Top - Nude£120.00S / M / L

    Tape Underwear Top - Nude

    Aries
    Tape Underwear Top - Nude

    £120.00£100.00 ex tax

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  • Cheetah Underwear Brief - Nude

    AriesCheetah Underwear Brief - Nude£32.00S / M / L

    Cheetah Underwear Brief - Nude

    Aries
    Cheetah Underwear Brief - Nude

    £32.00£26.67 ex tax

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  • Cheetah Underwear Brief - Dark Grey

    AriesCheetah Underwear Brief - Dark Grey£32.00S / M / L

    Cheetah Underwear Brief - Dark Grey

    Aries
    Cheetah Underwear Brief - Dark Grey

    £32.00£26.67 ex tax

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  • Logo Underwear Brief - Nude

    AriesLogo Underwear Brief - Nude£30.00S / M / L

    Logo Underwear Brief - Nude

    Aries
    Logo Underwear Brief - Nude

    £30.00£25.00 ex tax

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  • Logo Underwear Brief - Red

    AriesLogo Underwear Brief - Red£30.00S / M / L

    Logo Underwear Brief - Red

    Aries
    Logo Underwear Brief - Red

    £30.00£25.00 ex tax

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  • Logo Braces - Black/White

    AriesLogo Braces - Black/White£59.00One Size

    Logo Braces - Black/White

    Aries
    Logo Braces - Black/White

    £59.00£49.17 ex tax

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  • Arise Hoodie - Black

    AriesArise Hoodie - Black£135.00S / M / L

    Arise Hoodie - Black

    Aries
    Arise Hoodie - Black

    £135.00£112.50 ex tax

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  • Palm Arms L/S T-Shirt - White

    AriesPalm Arms L/S T-Shirt - White£90.00S / M / L

    Palm Arms L/S T-Shirt - White

    Aries
    Palm Arms L/S T-Shirt - White

    £90.00£75.00 ex tax

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  • Credit Card T-Shirt - Black

    AriesCredit Card T-Shirt - Black£75.00S / M / L

    Credit Card T-Shirt - Black

    Aries
    Credit Card T-Shirt - Black

    £75.00£62.50 ex tax

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  • 'Click to Buy' Book By David Sims & Fergadelic

    Aries'Click to Buy' Book By David Sims & Fergadelic£45.00One Size

    'Click to Buy' Book By David Sims & Fergadelic

    Aries
    'Click to Buy' Book By David Sims & Fergadelic

    £45.00£62.50 ex tax

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