CREATIVE LIVING - Natalie Gwyther-Jones

 

  
We step inside the North-London home of Goodhood Store & Womenswear Brand Manager Natalie Gwyther-Jones to talk interiors, prized possessions and incoming collections.

  

 

 

Sahra Mist

 

 

 

Where are you from originally and what made you want to make the move to London? 

 

I'm originally from Wales. I decided to move to pursue a career within the creative world and London seemed to be the most obvious choice. 

 

 

Have you always been drawn to interiors and homeware? 

 

Yes, I’ve always been obsessed with creating cosy, den like spaces. From a very young age I’d move my room around on a weekly basis, taking this to the next step I decided to pack up my bags and move into the garden shed where I could create my very own home! After day one, the novelty of a cold shed wore off! This might be where my fascination with log cabins, wooden interiors and warm textures stems from. Over the years I’ve collected unique homeware pieces to eventually add to my very own home.

 

 

Could you describe your dream house? 

 

The exterior simplicity of Japanese architecture, paired with a design conscious Scandinavian home, brought to life with accents of wood and huge windows allowing plenty of daylight. Let me know if you find one in London which doesn't cost a billion £££££££££'s. 

 

 

  

 

goodhood life store creative living homeware

goodhood life store creative living homeware

goodhood life store creative living homeware


Left to right: Macrame wall hanging, Ferm Living plant stand, Pendleton blanket  | Grafted book, Goods by Goodhood 'Fuck It!' coaster, Hay peas rug | Hay concrete flower pot.

 

 

 

 

If you had to pick a favourite item in your house, what would it be?

 

Difficult to say my one favourite piece! One of my best finds has been the marble effect 1960's coffee table, bought for an absolute bargain and my huge macrame wall hanging (not such a bargain!). However it does add texture to the walls instead of using paint or prints. 

 

 

Is there a specific type of homeware you are drawn to in the Life Store? 

 

I don't have a specific favourite area, however at the moment we have a great mixture of ceramics. Being hand-crafted, each one is unique and I'm often drawn to objects with imperfections.

 

  

How do you go about choosing what you buy for your home?

 

I invest in design items such as our string shelving unit, but also seek out independent stores and explore vintage markets where I particularly look for one off pieces or unique brands.

 

 

 

 

goodhood life store creative living homeware satta

Kristina Dam heart artwork, People I've loved - Things will work out, MAAPS pyramid incese holder, Satta skate deck. 

 

 

 

   

 

 

 

 

What are your three favourite women’s brands at Goodhood? 

 

Neul, Stand Alone and Aries have an incredible mixture of outerwear this season, some of the best! They are brining a mixture of velvets, checkered wools, graphic prints, lambskin and leopard print. Oversized coats to cropped bomber jackets, we've tried to select styles to suit all our customers.

 

 

What is your favourite item currently in stock? 

 

MM6 Vintage Shearling jacket. A timeless style, slightly oversized masculine shape with an elongated back, this one is THE ONE!!

 

goodhood life store creative living homeware

Neul trucker jacket, sunglasses by Super.

 

 

 

 

goodhood life store creative living homeware

goodhood life store creative living homeware

goodhood life store creative living homeware


Left to right: Menu concrette lamp, Vintage 60's Danish drinks cabinet | Studio Arhoj tea-light ghost, Studio Arhoj melting mug | Studio Arhoj ghost, String shelving.

 

 

 

 

Do you collect anything? 

 

Apart from being addicted to jewellery I have a small pyramid collection of various sizes, starting from the first one i bought in Egypt, which is a brass engraved pyramid. The rest have energising/healing stone qualities. They tend to pop up in each room somewhere! 

 

 

What is your favourite piece of art you own? 

 

The Black and White large Anne Nowak Haze Print. The haze is spray painted with acrylic paint and matt coal. (Seen in top portrait) 

 

 

 

goodhood life store creative living homeware

goodhood life store creative living homeware 

goodhood life store creative living homeware Left, right then bottom: Serax green-house, Wingnut ceramic sphere, Muuto glass carafe & tumblers. | Neighborhood incense chamber, Revo bluetooth speaker | Hay Coffee Spoon, Ferm Living Mugs & Brass Espresso cups, Kinto Mug, Hay scissors, Grampy's Drinking Tankered.  

 

 

 

  

goodhood life store creative living homeware

Muuto gym hooks, Nomess S hooks, MM6 jacket, Porter rucksack.

 

 

Do you think there is a relationship between clothing and homeware?  

 

Yes I feel there is a connection between them both and seasonality is an example. During Autumn/Winter we tend to layer up both our wardrobe and living spaces with comforting textures and warmer colours, whereas come Spring/Summer time we introduce light weight fabrics and fresh colours.

 

 

Is there anything exciting we should be looking out for for women this year? 

 

We've introduced Zucca for AW17. This season is a masculine collection of long, over-sized jackets and coats paired with high waisted, extra long heavy trousers. I thought this collection was great until I saw the SS18 collection.... it just gets better. 

 

 

 

 

 goodhood life store creative living homeware

 Ferm Living canvas laundry bag, Jenny Pennywood blanket, Broste sheepskin rug, Goodhood x Vans

 

 

 

Shop Profile

 

  • Vault x Goodhood UA OG Sk8-Hi LX - Classic White/Black

    VansVault x Goodhood UA OG Sk8-Hi LX - Classic White/Black£90.00UK3 / UK3.5 / UK4 / UK4.5 / UK5 / UK5.5 / UK6 / UK6.5

    Vault x Goodhood UA OG Sk8-Hi LX - Classic White/Black

    Vans
    Vault x Goodhood UA OG Sk8-Hi LX - Classic White/Black

    £90.00£75.00 ex tax

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  • MM6 Vintage Sherling Jacket - Light Brown

    MM6 Maison MargielaMM6 Vintage Sherling Jacket - Light Brown£1830.00One Size

    MM6 Vintage Sherling Jacket - Light Brown

    MM6 Maison Margiela
    MM6 Vintage Sherling Jacket - Light Brown

    £1830.00£1524.99 ex tax

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  • Porter Yoshida & Co. Tanker Backpack - Olive

    Porter - Yoshida & Co.Porter Yoshida & Co. Tanker Backpack - Olive£249.00One Size

    Porter Yoshida & Co. Tanker Backpack - Olive

    Porter - Yoshida & Co.
    Porter Yoshida & Co. Tanker Backpack - Olive

    £249.00£207.50 ex tax

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  • Pyramid Incense Holder - Brass

    M A A P SPyramid Incense Holder - Brass£45.00Brass

    Pyramid Incense Holder - Brass

    M A A P S
    Pyramid Incense Holder - Brass

    £45.00£37.50 ex tax

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  • Ghost - Monochrome

    Studio ArhojGhost - Monochrome£17.00Monochrome

    Ghost - Monochrome

    Studio Arhoj
    Ghost - Monochrome

    £17.00£14.17 ex tax

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  • x Goodhood Incense - Nirvana

    Kuumbax Goodhood Incense - Nirvana£14.00One Size

    x Goodhood Incense - Nirvana

    Kuumba
    x Goodhood Incense - Nirvana

    £14.00£11.67 ex tax

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  • Dual Floor Vase Rust - Large

    Ferm LivingDual Floor Vase Rust - Large£94.00L

    Dual Floor Vase Rust - Large

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    Dual Floor Vase Rust - Large

    £94.00£78.33 ex tax

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  • Low Plant Stand - Black

    Ferm LivingLow Plant Stand - Black£27.00Low

    Low Plant Stand - Black

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    Low Plant Stand - Black

    £27.00£22.50 ex tax

    In-Store OnlyPlease call +44 (0)207 729 3600 or email webstore@goodhood.co.uk for delivery details

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  • Pot - Ochre - Small

    Ferm LivingPot - Ochre - Small£24.00S

    Pot - Ochre - Small

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    Pot - Ochre - Small

    £24.00£20.00 ex tax

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  • West Cushion 50x50cm - Straw Yellow

    LinumWest Cushion 50x50cm - Straw Yellow£46.0050x50

    West Cushion 50x50cm - Straw Yellow

    Linum
    West Cushion 50x50cm - Straw Yellow

    £46.00£38.33 ex tax

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  • Terra Firma - Deck Only

    SattaTerra Firma - Deck Only£70.00One Size

    Terra Firma - Deck Only

    Satta
    Terra Firma - Deck Only

    £70.00£58.33 ex tax

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  • Kelim Cushion 50x50cm - Black Triangles

    Ferm LivingKelim Cushion 50x50cm - Black Triangles£59.0050x50cm

    Kelim Cushion 50x50cm - Black Triangles

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    Kelim Cushion 50x50cm - Black Triangles

    £59.00£49.17 ex tax

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  • Iota Blanket - Light Brown

    SkagerakIota Blanket - Light Brown£149.00One Size

    Iota Blanket - Light Brown

    Skagerak
    Iota Blanket - Light Brown

    £149.00£124.17 ex tax

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  • Grafted - Plants by Kohei Oda & Pots by Adam Silverman

    Grafted - Plants by Kohei Oda & Pots by Adam Silverman£37.00One Size

    Grafted - Plants by Kohei Oda & Pots by Adam Silverman

    Grafted - Plants by Kohei Oda & Pots by Adam Silverman

    £37.00£124.17 ex tax

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  • Tibetan Sheepskin Rug 'Lamb' - Black

    BrosteTibetan Sheepskin Rug 'Lamb' - Black£166.0050x90cm

    Tibetan Sheepskin Rug 'Lamb' - Black

    Broste
    Tibetan Sheepskin Rug 'Lamb' - Black

    £166.00£138.33 ex tax

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  • Familia - Monochrome

    Studio ArhojFamilia - Monochrome£24.00Monochrome

    Familia - Monochrome

    Studio Arhoj
    Familia - Monochrome

    £24.00£20.00 ex tax

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  • Ghost Light - White

    Studio ArhojGhost Light - White£34.00One Size

    Ghost Light - White

    Studio Arhoj
    Ghost Light - White

    £34.00£28.33 ex tax

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  • Melting Mug - White

    Studio ArhojMelting Mug - White£24.00One Size

    Melting Mug - White

    Studio Arhoj
    Melting Mug - White

    £24.00£20.00 ex tax

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  • BonBon Drop - Yellow

    Studio ArhojBonBon Drop - Yellow£30.00One Size

    BonBon Drop - Yellow

    Studio Arhoj
    BonBon Drop - Yellow

    £30.00£25.00 ex tax

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  • Max 365 Calender

    NavaMax 365 Calender£50.00One Size

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    £50.00£41.67 ex tax

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  • Blackwing Pearl Pencil - Individual

    PalominoBlackwing Pearl Pencil - Individual£2.80Individual

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    £2.80£2.33 ex tax

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  • Folk Candle Holder - Dark Grey

    Normann CopenhagenFolk Candle Holder - Dark Grey£12.00OS

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    £12.00£10.00 ex tax

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  • India Cloth - Black

    PuebcoIndia Cloth - Black£4.0054x52

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    £4.00£3.33 ex tax

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  • SCS Mug 320ml - Black x Brown

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    Kinto
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    £24.00£20.00 ex tax

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  • Wooden Tray - 85x21

    Hasami PorcelainWooden Tray - 85x21£17.0085x21

    Wooden Tray - 85x21

    Hasami Porcelain
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    £17.00£14.17 ex tax

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  • Kitchen Scissors

    HAYKitchen Scissors£5.00One Size

    Kitchen Scissors

    HAY
    Kitchen Scissors

    £5.00£4.17 ex tax

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  • Neu Cup

    Ferm LivingNeu Cup£16.00One Size

    Neu Cup

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    £16.00£13.33 ex tax

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  • Clip Clip With Spoon - Brass

    HAYClip Clip With Spoon - Brass£8.00One Size

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    £8.00£6.67 ex tax

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  • SCS Sign Paint Mug 340ml - Think

    KintoSCS Sign Paint Mug 340ml - Think£24.00340ml

    SCS Sign Paint Mug 340ml - Think

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    £24.00£20.00 ex tax

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  • Dashes & Moons Tea Towel - Charcoal

    Jenny PennywoodDashes & Moons Tea Towel - Charcoal£37.0017x25"

    Dashes & Moons Tea Towel - Charcoal

    Jenny Pennywood
    Dashes & Moons Tea Towel - Charcoal

    £37.00£30.83 ex tax

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  • Half Moon Laundry Basket - Black/White

    Ferm LivingHalf Moon Laundry Basket - Black/White£59.00One Size

    Half Moon Laundry Basket - Black/White

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    £59.00£49.17 ex tax

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  • Gym Hook S - Black

    HAYGym Hook S - Black£29.00S

    Gym Hook S - Black

    HAY
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    £29.00£24.17 ex tax

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  • S-Hook 5-Pack - Black

    NomessS-Hook 5-Pack - Black£11.00One Size

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    £11.00£9.17 ex tax

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  • JWDA Concrete Lamp - Light Grey/Brass

    MenuJWDA Concrete Lamp - Light Grey/Brass£159.00One Size

    JWDA Concrete Lamp - Light Grey/Brass

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    JWDA Concrete Lamp - Light Grey/Brass

    £159.00£132.50 ex tax

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  • 300ml Mist Sprayer - Copper

    Haws300ml Mist Sprayer - Copper£16.00300ml

    300ml Mist Sprayer - Copper

    Haws
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    £16.00£13.33 ex tax

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  • Corky Carafe - Clear

    MuutoCorky Carafe - Clear£44.00Clear

    Corky Carafe - Clear

    Muuto
    Corky Carafe - Clear

    £44.00£36.67 ex tax

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  • Corky High Glasses - Clear

    MuutoCorky High Glasses - Clear£44.00High

    Corky High Glasses - Clear

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    £44.00£36.67 ex tax

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