Escentric MoleculesLondon, UK
Escentric Molecules owes its existence to an aroma-molecule that does not exist in nature. Iso E Super was created in a laboratory at IFF in 1973. It remained unknown outside the world of perfumery until the launch of Escentric Molecules, though its elusive presence hovers at relatively low concentrations in the background of many fragrances for both men and women. Among perfumers, it is prized for its velvety, cocooning effect.
When perfumer Geza Schoen first smelt Iso E Super in isolation, something clicked. He realised that the common denominator in all the fragrances he liked was that they contained a large dose of it. His proposal was bold. He would create two fragrances in homage to this enigmatic attractant. One fragrance would contain an unprecedented 65% of the molecule. The rest of the formula would consist of ingredients designed to underscore its low-lit mood. If this was a radical move, the second fragrance was totally non-conformist. It would contain only the molecule Iso E Super. It enhances the natural pheromones of the wearers skin.