THINK ABOUT WHAT YOU THINK ABOUT

GOODHOOD X FRED PERRY


The collection started with a meeting between myself and John Tate (Head of Creative) at the Fred Perry headquarters. We had a great conversation about the world and the values that ourselves and Fred Perry share, namely London subculture, qualitative products and inclusivity. We had a shared concern for the way social media is polarising our societies and in a moment in time where humans brain functions are being hacked by smart technologies, we felt the statement “think about what you think about,” could serve as a great piece of advice to live by. (Words by Goodhood Co-Founder, Kyle Stewart)



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