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They started about:blank in 2021 to create contemporary menswear for friends and family, debuting with a signature cropped, boxy t-shirt. They gave their t-shirts to top artists and DJs worldwide, using innovative marketing and high-quality materials to quickly gain recognition. Now, with a team based in a former Victorian paper factory in East London, they're focused on redefining a community-first approach with product innovation and carefully planned drops, offering quality pieces at affordable prices.

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The about:blank Wide Leg Denim in a light blue wash features a relaxed wide-leg fit, high waist, front and back pockets, plus a white drawstring belt threaded through the loops. Shown laid flat on a white background.
Close-up of the back pocket on about:blank Wide Leg Denim - Light Blue Wash jeans, featuring a beige leather brand patch on the waistband, white stitching, and two small rivets.

about:blank

about:blank Wide Leg Denim - Light Blue Wash

CHF 175.00

Sale
The about:blank Dual Logo T-shirt - Grey Marl/Black features a relaxed fit, short sleeves, and dual chest graphics—a small black logo on the left and "about:blank" text on the right—for minimalistic streetwear style and comfort.
The about:blank Dual Logo T-shirt in Grey Marl/Black by about:blank is shown laid flat, back facing up on a white background. It features a simple, classic streetwear style with no visible logos or patterns.

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about:blank Dual Logo T-shirt - Grey Marl/Black

Regular price CHF 87.90 Sale price CHF 44.90 49% Off

Sale
The about:blank Washed Box T-Shirt in Smoke Blue is a plain, relaxed-fit cotton tee with a classic crew neck and short sleeves, shown flat on a white background. No graphics or patterns are visible.
A smoke blue washed box t-shirt by about:blank, viewed from the back, displays "about:blank" in large dark letters across the upper back with smaller, lighter text below.

about:blank

about:blank Washed Box T-Shirt - Smoke Blue

Regular price CHF 93.90 Sale price CHF 46.90 50% Off

Sale
The about:blank Chequerboard Beanie - Pink is a cotton hat with a folded brim and a small front label displaying the about:blank brand name.

about:blank

about:blank Chequerboard Beanie - Pink

Regular price CHF 76.90 Sale price CHF 38.90 49% Off

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The about:blank Box Hoodie - Ecru/Black by about:blank features a relaxed, boxy fit, front pocket, ribbed cuffs and hem, and a small text logo on the left chest for everyday streetwear comfort.
The about:blank Box Hoodie - Ecru/Black features a cream hue, boxy fit, bold black about:blank branding, and smaller text below reading "contemporary minimalism" and "london, england.

about:blank

about:blank Box Hoodie - Ecru/Black

Regular price CHF 175.00 Sale price CHF 85.90 51% Off

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The about:blank Mohair Knitted Logo Crewneck in Black/Ecru is a classic black sweater made of a soft wool-mohair blend, with long sleeves, ribbed cuffs and hem, and a small white logo label near the collar, shown laid flat on a white background.
The about:blank Mohair Knitted Logo Crewneck in Black/Ecru is a wool and mohair blend sweater with "about:blank" printed in white typewriter-style font on the back.

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about:blank Mohair Knitted Logo Crewneck - Black/Ecru

Regular price CHF 215.00 Sale price CHF 109.00 49% Off

Sale
The about:blank Brushed Vest - Biscuit by about:blank is a sleeveless, light brown fuzzy knit vest made from a soft wool-mohair blend, featuring a mock neck and straight hem—perfect for layering. Shown flat on a white background.
The about:blank Brushed Vest - Biscuit is a sleeveless, high-neck wool and mohair blend vest shown from the back against a plain white background—a cozy layering piece by about:blank.

about:blank

about:blank Brushed Vest - Biscuit

Regular price CHF 235.00 Sale price CHF 70.90 70% Off

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The about:blank Brushed Vest - Pink is a sleeveless, fuzzy light pink vest with a high crew neckline from about:blank, shown on a plain white background.
The about:blank Brushed Vest - Pink by about:blank is a sleeveless, light pink cotton vest shown flat with the back facing up on a white background. Featuring a high neck and ribbed hem, it offers a clean, modern look.

about:blank

about:blank Brushed Vest - Pink

Regular price CHF 179.00 Sale price CHF 70.90 60% Off

Sale
The about:blank Plaid Zipped Overshirt in Black/Charcoal features a large chest pocket, pointed collar, and raw hem, shown laid flat on a white background.
A back view of the about:blank Plaid Zipped Overshirt in Black/Charcoal by about:blank, featuring long sleeves, button cuffs, a straight hem, visible seam details, and a classic plaid pattern in dark tones.

about:blank

about:blank Plaid Zipped Overshirt - Black/Charcoal

Regular price CHF 215.00 Sale price CHF 109.00 49% Off

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