Thisisneverthat

Goodhood welcomes Thisisneverthat, established in Seoul, South Korea in 2009, by three co-founders Nadan Cho, Jonkyu Choi, and Inwook Park. They were Inspired by living outside of Seoul, and gained an insight into the street style of London and New York. The brand’s co-founders developed a design sense that is truly multicultural, rather than simply channeling a look and feel that would be defined by being from Seoul and evolved it into a collection we can't wait to share. 

Sale
Thisisneverthat SP Sherpa Fleece Jacket - Brown
A person wearing the thisisneverthat SP Sherpa Fleece Jacket in brown, featuring a brown and grey pattern, a zippered chest pocket with thisisneverthat branding, cozy fleece lining for comfort, paired with light-colored pants.

thisisneverthat

Thisisneverthat SP Sherpa Fleece Jacket - Brown

Regular price CHF 215.00 Sale price CHF 129.00 40% Off

Sale
The thisisneverthat DSN Striped Shirt - White features long sleeves, a collar, subtle vertical pinstripes, and small embroidered thisisneverthat text on the left chest. The white cotton shirt is displayed flat against a white background.
The thisisneverthat DSN Striped Shirt in white features long sleeves, a classic collar, and subtle stripes, shown from the back—ideal for those who value timeless style.

thisisneverthat

thisisneverthat DSN Striped Shirt - White

Regular price CHF 145.00 Sale price CHF 56.90 61% Off

Sale
The thisisneverthat Washed Denim Shirt in Dusty Grey is a long-sleeved, button-up workwear shirt with a collar, styled flat against a white background.
The thisisneverthat Washed Denim Shirt in Dusty Grey features a stone-washed finish, white buttons, a collar, and white embroidered branding on the left chest with the label inside for classic workwear style.

thisisneverthat

thisisneverthat Washed Denim Shirt - Dusty Grey

Regular price CHF 155.00 Sale price CHF 61.90 60% Off

Sale
The thisisneverthat Utility Field Pant in Forrest Camo, featuring a relaxed fit, classic workwear-inspired design, and multiple pockets, is showcased laid flat on a white background.
Close-up of the thisisneverthat Utility Field Pant - Forrest Camo, featuring a brown tree bark camo pattern with subtle logos. These cargo pants by thisisneverthat have belt loops, side pockets, and a button closure.

thisisneverthat

thisisneverthat Utility Field Pant - Forrest Camo

Regular price CHF 195.00 Sale price CHF 77.90 60% Off

Sale
The thisisneverthat T-Logo Tee - White features bold black "thisisneverthat®" branding across the chest—a streetwear essential from thisisneverthat, shown laid flat on a white background.
The thisisneverthat T-Logo Tee - White by thisisneverthat features bold black lettering across the chest, displayed on a white background to highlight its clean, minimal design.

thisisneverthat

thisisneverthat T-Logo Tee - White

Regular price CHF 53.90 Sale price CHF 27.90 48% Off

Sale
The thisisneverthat Jogging Short in olive features a relaxed fit, lightweight nylon, knee-length cut, elastic waistband, and a small white thisisneverthat® logo on the lower right leg.
Close-up of the upper section of thisisneverthat Jogging Short - Olive, featuring a light brown, relaxed fit with an elastic waistband, visible stitching, and gathering; no logos or extra details are shown.

thisisneverthat

thisisneverthat Jogging Short - Olive

Regular price CHF 94.90 Sale price CHF 28.90 70% Off

Sale
The thisisneverthat Relaxed Painter Short - Leopard features a loose fit, carpenter-style pocket, and belt loops, shown laid flat on a white background.
Close-up of the thisisneverthat Relaxed Painter Short - Leopard, featuring a relaxed fit, durable cotton canvas, leopard print design, and painter short-inspired details from the brand thisisneverthat.

thisisneverthat

thisisneverthat Relaxed Painter Short - Leopard

Regular price CHF 165.00 Sale price CHF 80.90 51% Off

Sale
The thisisneverthat Relaxed Painter Short - Brown features a knee-length, relaxed fit in durable cotton canvas, with front and back pockets plus belt loops. Shorts are shown flat on a white background.
Close-up of the waist and upper section of the thisisneverthat Relaxed Painter Short - Brown, highlighting button, belt loops, front pockets, and visible stitching detail on durable cotton canvas.

thisisneverthat

thisisneverthat Relaxed Painter Short - Brown

Regular price CHF 165.00 Sale price CHF 48.90 70% Off

Sale
The thisisneverthat Plaid S/S Fishing Shirt - Dark Navy is a lightweight, short-sleeve button-up with blue and gray plaid, collar, chest pocket with label—perfect for adding streetwear style to any casual outfit.
The thisisneverthat Plaid S/S Fishing Shirt - Dark Navy is a lightweight blue and gray plaid shirt with a collar and front chest pocket from thisisneverthat, shown on a white background.

thisisneverthat

thisisneverthat Plaid S/S Fishing Shirt - Dark Navy

Regular price CHF 145.00 Sale price CHF 56.90 61% Off

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