From Football to Fashion: Adidas Samba
Football casuals are creating a fashion legacy. Selecting pieces from brands like Stone Island, Fred Perry, and Sergio Tacchini, a mixing them with their team colours, finishing off a pair of Adidas. Namely, the Adidas Samba OG. Brand like Adidas and trends created by football terraces have evolved into the mainstream an are accessible to consumers outside of football culture.
Birkenstock Shinjuku
A striking new silhouette in terms of materials, functionality and design, Birkenstock introduce the Shinjuku. Taking visual cues from tech-led outdoor culture, nature and technology, the new natural tech sandal is built around the ideology that the human foot is the ultimate technology.