She’s Lost Control was born amidst the creative hub of East London in 2014 by founders Jill Urwin and Cheryl Eltringham, having taken a leap of faith after over 10 years as a Fashion Buyer and Designer respectively, to launch a brand with meaning. The brand was the UK’s first conscious style and wellness brand for modern soul seekers. Wanting to bring together their two worlds, fashion and ‘now’ age consciousness, the brand has proven that the two need not be exclusive, and She’s Lost Control crafts a range of wellness and lifestyle goods with purpose.