10 years of Lover. A complete decade full of unapologetic style, love, fearless expression and individuality; themes we run parallel with as a brand and a business. To celebrate 10 years of Lover, we hit up Bianca Chandon boss Alex Olson with our infamous 10 questions. Check it out below…

First established in 2014 by Call Me 917 boss / Supreme “Cherry” skater / once upon a time runway model / Jason Dill and Mark Gonzales’ ex roommate AKA Alex Olson, Bianca Chandon explores areas of counter culture and mainstream culture that seem to have been forgotten or rejected. A breathe of fresh air at the time (and still to this day), inspired by a love for late ’70s subcultures, executed in a do-it-yourself fashion, seemingly uninterested by any rules. The Lover graphic, that one you used to see everyone in London wearing during that 2014 period. That infamous graphic that came as a result of post-breakup heartache. Check out Olson's 10 Questions, and shop the anniversary collection now, before it’s too late.