Hoka One One is an athletic shoe company originating in France that designs and markets running shoes. The company was founded in 2009 in Annecy, France and has since gone on to become market leaders in high-performance footwear. Hoka means 'fly over the earth' - a definition uncompromised in their introductory offering at Goodhood. Merging utility and style with unparalleled comfort sees the arrival of a collection of superior hybrid performance shoes.