Adidas Originals by NTS

Adidas Originals and NTS launch a collaborative partnership with the Adidas NTS SPRT
capsule – coming to Goodhood Saturday 25th May

May 8th, 2019


April 13th, 2019


We link up with the kings of online radio NTS, for an exclusive collab – a one-off tee and tote bag to celebrate National Record Store Day.

The pieces are available to buy now, but be warned: we are exercising a strict ‘NO POSERS’ policy…

To coincide with this release, we have an exclusive vinyl-only punk mix from NTS’s Gary The Tall: a wax obsessed DJ with a penchant for Psych and Post-Punk.

The first Goodhood Yard Sale of 2019 is here. For two days only you can get up to 80% off some of our favourite men’s and women’s brands, including Norse Projects, Stussy, Wood Wood, MM6 Maison Margiela, Ganni and more (plus some Lifestore gems). Come through Geller House, 42 Hoxton Square, London N1 6PB on Friday 12th (11am-6pm) & Saturday 13th (11am-5pm) April. Once it’s gone, it’s gone… RSVP HERE

We team up with Nanamica for an exclusive rendition of their signature COOLMAX striped long sleeve t-shirt. Designed for superior comfort and breathability, COOLMAX is widely considered an industry leader.

We have designed an edition of Nanamica’s classic tee with 3 contrasting stripe colours; black, navy and red. Each comes finished with a co-branded label to the hem, is limited edition, and is exclusive to Goodhood in the UK and Nanamica in Japan.

Thanks to everyone who came to our Goodhood x BEAMS T x Face & Shinknownsuke launch the other week. The event marked the fifth time we’ve collaborated with the Japanese retail giants, and this time it was extra special. The project, ‘Loundon’, was a four-way collaboration with two of Tokyo’s best illustrators, Face Oka and Shinknownsuke. The duo produced an exclusive series of graphics centered around our hometown, whilst combining own their inimitable graphic styles. For those of you who missed the launch, check out our recap below…

Join us in-store next Thursday 17th January, for the launch of ‘Loundon’, a four-way collaboration with BEAMS T and two of Japan’s most exciting illustrators, Face and Shinknownsuke. We’re launching a limited run of apparel, accessories and more, that celebrates our hometown and combines the duo’s own inimitable graphic styles.
Beers courtesy of Old Blue Last.

December 13th, 2018


Thanks to everybody who came to the i-D autumn/winter 2018 launch party. We were delighted to have so many people attend, and to host the launch of a special edition of one of Britain’s most important, forward-thinking and legendary magazines. For those who didn’t make it, here’s what you missed…