We team up with Nanamica for an exclusive rendition of their signature COOLMAX striped long sleeve t-shirt. Designed for superior comfort and breathability, COOLMAX is widely considered an industry leader.

We have designed an edition of Nanamica’s classic tee with 3 contrasting stripe colours; black, navy and red. Each comes finished with a co-branded label to the hem, is limited edition, and is exclusive to Goodhood in the UK and Nanamica in Japan.

Thanks to everyone who came to our Goodhood x BEAMS T x Face & Shinknownsuke launch the other week. The event marked the fifth time we’ve collaborated with the Japanese retail giants, and this time it was extra special. The project, ‘Loundon’, was a four-way collaboration with two of Tokyo’s best illustrators, Face Oka and Shinknownsuke. The duo produced an exclusive series of graphics centered around our hometown, whilst combining own their inimitable graphic styles. For those of you who missed the launch, check out our recap below…

Join us in-store next Thursday 17th January, for the launch of ‘Loundon’, a four-way collaboration with BEAMS T and two of Japan’s most exciting illustrators, Face and Shinknownsuke. We’re launching a limited run of apparel, accessories and more, that celebrates our hometown and combines the duo’s own inimitable graphic styles.
Beers courtesy of Old Blue Last.

December 13th, 2018


Thanks to everybody who came to the i-D autumn/winter 2018 launch party. We were delighted to have so many people attend, and to host the launch of a special edition of one of Britain’s most important, forward-thinking and legendary magazines. For those who didn’t make it, here’s what you missed…

i-D goes back to its cut-and-paste experimental roots with the second installment of it’s limited edition series. A high quality large format collector’s edition printed on loose leaf A2 paper, the i-D Edition series is a unique graphic remix of imagery and text from i-D fall/winter 18 limited to a numbered edition of 500. The first 100 copies will be on sale at Goodhood on the night.

Thanks to everyone that came to the recent Trevor Jackson: Visual Audio launch. For 30 years Trevor Jackson has worked at the forefront of audio and visual culture. Whether it’s designing record sleeves, remixing some of the biggest records of the time or putting out his own music, his unique and challenging approach has won him many fans. It was great to celebrate his long career in the field and showcase our exclusive selection of Goodhood x Trevor Jackson t-shirts. For those of you who missed it, check out the photos below…

November 20th, 2018


Thanks to everyone that came to the recent Denim Branded launch and book signing in-store. With many years under his belt working for Levi’s co-author Nick Williams is unquestionably a denim expert, and it was great to find out about all the denim details we take for granted. For those of you that missed out, check out the photos below…

Thanks to everyone who came down to the Converse x Brain Dead launch we hosted at Jaguar Shoes last week. Thanks to all the DJs and musicians involved in the launch too, including Bakar with who we shot our campaign for the collab. For those who didn’t make it, here’s what you missed. Be sure to check out the collaboration here.