We know there are quite a few Goodhood Girls that have been waiting very patiently for this one, so it is with much excitement that we introduce the incredible Lonely lingerie line to the Goodhood ranks. Birthed in 2009 by New Zealand-based creative couple Helene Morris and Steve Ferguson as a direct response to the pairs long-time fascination and appreciation for vintage corsetry and underwear. Lonely has quickly risen to be one of the most beautiful and refreshing lingerie labels on the radar.

Our first delivery from the brands current Chloe collection is comprised of supremely comfortable floral lace soft cup, longline and cut out bras. We have also received exquisite bikini style single layer floral lace triangle briefs all in classic black, charcoal grey, bright blue and soft mint colourways. Shop the full selection here and see more from the look book by clicking “Read More”.