Ruifier

London, UK

Rachel Shaw founded RUIFIER in London. The line is based around the word ‘Reify’, meaning to create a tangible object from an abstract idea, representing her jewellery journey. 

The brand is made up of two halves representing different sides of Rachel’s inspiration. One side draws on experience from her travels around the world whilst the other is based upon the smiling characters of her loved ones. 

 
  • Friends Super Happy Chain Necklace - 18ct Yellow Gold

    RuifierFriends Super Happy Chain Necklace - 18ct Yellow Gold$103.20One Size

  • Friends Smitten Chain Necklace - 18ct Yellow Gold

    RuifierFriends Smitten Chain Necklace - 18ct Yellow Gold$148.35One Size

  • Friends Smitten Chain Bracelet - 18ct Yellow Gold

    RuifierFriends Smitten Chain Bracelet - 18ct Yellow Gold$135.45One Size

  • Belle Pendant Necklace - 9K Yellow Gold

    RuifierBelle Pendant Necklace - 9K Yellow Gold$341.8519/22cm

  • Friends Choker - Black Leather

    RuifierFriends Choker - Black Leather$188.34Ones Size

  • Black Cord Happy Bracelet - 18K Yellow Gold Plated

    RuifierBlack Cord Happy Bracelet - 18K Yellow Gold Plated$103.20One Size

  • Black Cord Hands Up Rock On Bracelet - 18K Yellow Gold P

    RuifierBlack Cord Hands Up Rock On Bracelet - 18K Yellow Gold P$122.55One Size

  • Black Cord Hands Up Bracelet - 18K Yellow Gold Plated

    RuifierBlack Cord Hands Up Bracelet - 18K Yellow Gold Plated$122.55One Size

  • Black Cord Quirky Bracelet - 18K Yellow Gold Plated

    RuifierBlack Cord Quirky Bracelet - 18K Yellow Gold Plated$103.20One Size

  • Black Cord C Bracelet - 18K Rose Gold Plated

    RuifierBlack Cord C Bracelet - 18K Rose Gold Plated$141.90One Size

  • Red Cord E Bracelet - 18K Gold Plated

    RuifierRed Cord E Bracelet - 18K Gold Plated$141.90One Size

  • Black Cord J Bracelet - 18K Gold Plated

    RuifierBlack Cord J Bracelet - 18K Gold Plated$141.90One Size

  • Grey Cord L Bracelet - 18K Rose Gold Plated

    RuifierGrey Cord L Bracelet - 18K Rose Gold Plated$141.90One Size

  • Red Cord M Bracelet - 18K Gold Plated

    RuifierRed Cord M Bracelet - 18K Gold Plated$141.90One Size

  • Black Cord N Bracelet - 18K Gold Plated

    RuifierBlack Cord N Bracelet - 18K Gold Plated$141.90One Size

  • Grey Cord R Bracelet - 18K Rose Gold Plated

    RuifierGrey Cord R Bracelet - 18K Rose Gold Plated$141.90One Size

  • Black Cord R Bracelet - 18K Rose Gold Plated

    RuifierBlack Cord R Bracelet - 18K Rose Gold Plated$141.90One Size

  • Red Cord S Bracelet - 18K Gold Plated

    RuifierRed Cord S Bracelet - 18K Gold Plated$141.90One Size