CREATIVE LIVING - Natalie Gwyther-Jones
We step inside the North-London home of Goodhood Store & Womenswear Brand Manager Natalie Gwyther-Jones to talk interiors, prized possessions and incoming collections.
Where are you from originally and what made you want to make the move to London?
I'm originally from Wales. I decided to move to pursue a career within the creative world and London seemed to be the most obvious choice.
Have you always been drawn to interiors and homeware?
Yes, I’ve always been obsessed with creating cosy, den like spaces. From a very young age I’d move my room around on a weekly basis, taking this to the next step I decided to pack up my bags and move into the garden shed where I could create my very own home! After day one, the novelty of a cold shed wore off! This might be where my fascination with log cabins, wooden interiors and warm textures stems from. Over the years I’ve collected unique homeware pieces to eventually add to my very own home.
Could you describe your dream house?
The exterior simplicity of Japanese architecture, paired with a design conscious Scandinavian home, brought to life with accents of wood and huge windows allowing plenty of daylight. Let me know if you find one in London which doesn't cost a billion £££££££££'s.
Left to right: Macrame wall hanging, Ferm Living plant stand, Pendleton blanket | Grafted book, Goods by Goodhood 'Fuck It!' coaster, Hay peas rug | Hay concrete flower pot.
If you had to pick a favourite item in your house, what would it be?
Difficult to say my one favourite piece! One of my best finds has been the marble effect 1960's coffee table, bought for an absolute bargain and my huge macrame wall hanging (not such a bargain!). However it does add texture to the walls instead of using paint or prints.
Is there a specific type of homeware you are drawn to in the Life Store?
I don't have a specific favourite area, however at the moment we have a great mixture of ceramics. Being hand-crafted, each one is unique and I'm often drawn to objects with imperfections.
How do you go about choosing what you buy for your home?
I invest in design items such as our string shelving unit, but also seek out independent stores and explore vintage markets where I particularly look for one off pieces or unique brands.
What are your three favourite women’s brands at Goodhood?
Neul, Stand Alone and Aries have an incredible mixture of outerwear this season, some of the best! They are brining a mixture of velvets, checkered wools, graphic prints, lambskin and leopard print. Oversized coats to cropped bomber jackets, we've tried to select styles to suit all our customers.
What is your favourite item currently in stock?
MM6 Vintage Shearling jacket. A timeless style, slightly oversized masculine shape with an elongated back, this one is THE ONE!!
Left to right: Menu concrette lamp, Vintage 60's Danish drinks cabinet | Studio Arhoj tea-light ghost, Studio Arhoj melting mug | Studio Arhoj ghost, String shelving.
Do you collect anything?
Apart from being addicted to jewellery I have a small pyramid collection of various sizes, starting from the first one i bought in Egypt, which is a brass engraved pyramid. The rest have energising/healing stone qualities. They tend to pop up in each room somewhere!
What is your favourite piece of art you own?
The Black and White large Anne Nowak Haze Print. The haze is spray painted with acrylic paint and matt coal. (Seen in top portrait)
Left, right then bottom: Serax green-house, Wingnut ceramic sphere, Muuto glass carafe & tumblers. | Neighborhood incense chamber, Revo bluetooth speaker | Hay Coffee Spoon, Ferm Living Mugs & Brass Espresso cups, Kinto Mug, Hay scissors, Grampy's Drinking Tankered.
Do you think there is a relationship between clothing and homeware?
Yes I feel there is a connection between them both and seasonality is an example. During Autumn/Winter we tend to layer up both our wardrobe and living spaces with comforting textures and warmer colours, whereas come Spring/Summer time we introduce light weight fabrics and fresh colours.
Is there anything exciting we should be looking out for for women this year?
We've introduced Zucca for AW17. This season is a masculine collection of long, over-sized jackets and coats paired with high waisted, extra long heavy trousers. I thought this collection was great until I saw the SS18 collection.... it just gets better.