Tokyo, Japan

Co-founded in 2008 by the Godfather of Japanese cool Hiroshi Fujiwara, retaW (the word, water, reversed) is a forward thinking fragrance brand based in the upmarket Aoyama neighborhood of Tokyo. When approaching the philosophy of the brand, Fujiwara has taken a very behind the scenes position, letting the expertly formulated fragrances and strong branding speak for itself.

The collection comprises of classic organic body washes, creams and candles as well as innovative fragrance tablets, room tags and fabric sprays with each unique retaW fragrance named after a particular musician or record that subtly correlates with the core ingredients of the scent. Expert product for body and soul.

  • Fragrance Lip Balm - Lewis*

    retaWFragrance Lip Balm - Lewis*$25.80One Size

  • x fragment Lip Balm - White

    retaWx fragment Lip Balm - White$19.35One Size

  • x fragment Lip Balm - Black

    retaWx fragment Lip Balm - Black$19.35One Size

  • Fragrance Solid Perfume - Barney*

    retaWFragrance Solid Perfume - Barney*$25.80One Size

  • Fragrance Solid Perfume - Allen*

    retaWFragrance Solid Perfume - Allen*$25.80One Size

  • Fragrance Solid Perfume - Natural Mystic*

    retaWFragrance Solid Perfume - Natural Mystic*$25.80One Size

  • Fragrance Body Cream - Natural Mystic*

    retaWFragrance Body Cream - Natural Mystic*$32.25One Size

  • Fragrance Body Cream - Oyl*

    retaWFragrance Body Cream - Oyl*$32.25One Size

  • Fragrance Body Cream - Allen*

    retaWFragrance Body Cream - Allen*$32.25One Size

  • Fragrance Denim Spray - Mood*

    retaWFragrance Denim Spray - Mood*$28.38One Size

  • Fragrance Sneaker Spray - JB*

    retaWFragrance Sneaker Spray - JB*$28.38One Size

  • Desktop Reed Diffuser - Barney*

    retaWDesktop Reed Diffuser - Barney*$51.60One Size

  • Desktop Reed Diffuser - Allen*

    retaWDesktop Reed Diffuser - Allen*$51.60One Size

  • Desktop Reed Diffuser - Natural Mystic*

    retaWDesktop Reed Diffuser - Natural Mystic*$51.60One Size

  • Fragrance Candle - Allen* WHITE

    retaWFragrance Candle - Allen* WHITE$96.75One Size

  • Fragrance Tablet - Barney

    retaWFragrance Tablet - Barney$15.48One Size

  • Fragrance Tablet - Evelyn

    retaWFragrance Tablet - Evelyn$15.48One Size

  • Fragrance Tablet - Allen

    retaWFragrance Tablet - Allen$15.48One Size

  • Fragrance Tablet - Natural Mystic

    retaWFragrance Tablet - Natural Mystic$15.48One Size

  • Fragrance Room Tag - Allen

    retaWFragrance Room Tag - Allen$25.80One Size

  • Fragrance Room Tag - Barney

    retaWFragrance Room Tag - Barney$25.80One Size

  • Fragrance Room Tag - Evelyn

    retaWFragrance Room Tag - Evelyn$25.80One Size

  • Fragrance Room Tag - Natural Mystic

    retaWFragrance Room Tag - Natural Mystic$25.80One Size

  • Fragrance Car Tag - Allen*

    retaWFragrance Car Tag - Allen*$19.35One Size

  • Fragrance Car Tag - Barney*

    retaWFragrance Car Tag - Barney*$19.35One Size

  • Fragrance Car Tag - Natural Mystic*

    retaWFragrance Car Tag - Natural Mystic*$19.35One Size

  • Fragrance Car Tag - Isley*

    retaWFragrance Car Tag - Isley*$19.35One Size

  • Fragrance Car Tag - Oyl*

    retaWFragrance Car Tag - Oyl*$19.35One Size