Tokyo, Japan

Co-founded in 2008 by the Godfather of Japanese cool Hiroshi Fujiwara, retaW (the word, water, reversed) is a forward thinking fragrance brand based in the upmarket Aoyama neighborhood of Tokyo. When approaching the philosophy of the brand, Fujiwara has taken a very behind the scenes position, letting the expertly formulated fragrances and strong branding speak for itself.

The collection comprises of classic organic body washes, creams and candles as well as innovative fragrance tablets, room tags and fabric sprays with each unique retaW fragrance named after a particular musician or record that subtly correlates with the core ingredients of the scent. Expert product for body and soul.

  • Fragrance Lip Balm - Wien*

    retaWFragrance Lip Balm - Wien*$25.80One Size

  • Fragrance Lip Balm - Cello*

    retaWFragrance Lip Balm - Cello*$25.80One Size

  • Fragrance Lip Balm - Lewis*

    retaWFragrance Lip Balm - Lewis*$25.80One Size

  • Fragrance Solid Perfume - Barney*

    retaWFragrance Solid Perfume - Barney*$25.80One Size

  • Fragrance Solid Perfume - Allen*

    retaWFragrance Solid Perfume - Allen*$25.80One Size

  • Fragrance Body Cream - Natural Mystic*

    retaWFragrance Body Cream - Natural Mystic*$32.25One Size

  • Fragrance Sneaker Spray - JB*

    retaWFragrance Sneaker Spray - JB*$28.38One Size

  • Fragrance Room Spray - Evelyn*

    retaWFragrance Room Spray - Evelyn*$45.15One Size

  • Fragrance Room Tag - Allen

    retaWFragrance Room Tag - Allen$25.80One Size

  • Fragrance Room Tag - Evelyn

    retaWFragrance Room Tag - Evelyn$25.80One Size

  • Fragrance Room Tag - Natural Mystic

    retaWFragrance Room Tag - Natural Mystic$25.80One Size

  • Fragrance Car Tag - Oyl*

    retaWFragrance Car Tag - Oyl*$18.06One Size