Stussy

California, USA

It’s not often a brand comes along that changes the world of streetwear. Shawn Stüssy, a surfboard shaper known for the punk rock/new wave-inspired artwork on his boards, made T-shirts with his own name to promote his surf brand. Around 1988 he met Frank Sinatra Jr, an accountant bowled over by Stüssy’s genuine character and formed an unlikely partnership that led to Stüssy as a brand being born.

It wasn’t until the first store opened in New York, in 1990, that people began to notice the brand’s impact on youth style and culture, and nowadays it’s widely considered one of the greatest streetwear brands of all time, but you didn’t need us to tell you that, did you?

 

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