Vancouver, Canada

Avi Friedman, AKA Avi Gold, grew up in downtown Vancouver where his interest in street culture was born. As well as working on many other projects including Sneeze Magazine, Better (formerly Bootleg Is Better) has taken off over the past year. 

The brand, signified by its name, uses obvious points of reference for its design which sometimes borders on copyright infringment...or does it?

  • Gift Shop Snapback Hat - Green

    BetterGift Shop Snapback Hat - Green$58.05One Size

  • Logo Strapback Hat - Navy

    BetterLogo Strapback Hat - Navy$58.05One Size

  • The Better Idea Show T-Shirt - White

    BetterThe Better Idea Show T-Shirt - White$58.05S / M / L / XL

  • Blackjack T-Shirt - White

    BetterBlackjack T-Shirt - White$58.05S / M / L / XL

  • Better Vision T-Shirt - White

    BetterBetter Vision T-Shirt - White$51.60S / M / L / XL

  • Gentlemen's Club T-Shirt - White

    BetterGentlemen's Club T-Shirt - White$51.60S / M / L / XL