Vancouver, Canada

Avi Friedman, AKA Avi Gold, grew up in downtown Vancouver where his interest in street culture was born. As well as working on many other projects including Sneeze Magazine, Better (formerly Bootleg Is Better) has taken off over the past year. 

The brand, signified by its name, uses obvious points of reference for its design which sometimes borders on copyright infringment...or does it?

  • Voyeur 3 Longsleeve T-Shirt - Forest Green

    BetterVoyeur 3 Longsleeve T-Shirt - Forest Green$77.40S / M / L / XL

  • Classic Logo T-Shirt - White

    BetterClassic Logo T-Shirt - White$58.05S / M / L / XL

  • Peacock T-Shirt - Overdye Black

    BetterPeacock T-Shirt - Overdye Black$58.05$41.28S / M / L / XL

  • Chance Lord T-Shirt - Overdye Black

    BetterChance Lord T-Shirt - Overdye Black$58.05$41.28S / M / L / XL

  • Popped Cherry Tote Bag - Natural

    BetterPopped Cherry Tote Bag - Natural$129.00$64.50One Size

  • Shay Semple Blue Eye Mask - Blue

    BetterShay Semple Blue Eye Mask - Blue$25.80One Size