Kings of Indigo


Favourite of denim lovers everywhere, the Amsterdam-based label released their first collection in January 2012. They combine a love for American classics with a Japanese eye for detail; K.O.I's denim is all about character, quality and sustainable innovation with each pair designed and built to last.

The name K.O.I came from founder Tony Tonnaer’s favourite tattoo, a koi fish on his right shoulder in remembrance of his mother, a fish that, in Japan, stands for luck, love, and perseverance. All Kings of Indigo styles are named after kings and queens of the past, keeping their blue blood pumping.


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