PRO-Keds was established in 1949 by the Keds brand as a more athletic footwear line, primarily intended for basketball. PRO-Keds utilised exclusive shock-absorbent and cushioning technology to keep pace with the rapid developments in footwear design. PRO-Keds became supremely popular with NCAA and NBA players.
By the late 70s, PRO-Keds had become synonymous with massive sports figures and attained its own cult status as the first real sneaker with style amongst New York's early hip hop community. Today PRO-Keds remain focused on their collection of classic styles, updating them with premium materials and technology.