What started out as a humble, family run opticians in New York in 1915, now exists as one of the most iconic names when it comes to eyewear. Moscot has gone from strength to strength in the last 100 years, becoming a globally distributed and highly acclaimed luxury brand, worn by a huge range of people from so many different walks of life.

It all started when a Polish immigrant by the name of Hyman Moscot landed in New York, via Ellis Island, in 1899 and quickly built a business selling ready made eyeglasses out of a push cart on the Lower East Side. 15 years later he opened what would become a New York institution on Rivington Street, the first Moscot store. Valuing customer service and a personal approach over growth, the store was seen as wholesome and traditional, a trait the brand has never lost. Even the image of Hyman’s push cart is still used as the brand logo today.

Keeping it in the family, Hyman’s son Sol Moscot joined the business in 1925 at the young age of 15, which would set a president for the next 90 years. Since then it has been passed down through the next four generations onto Dr. Harvey Moscot in 1986, who still runs the brand today with his son Zack.

HARVEY_MOSCOT_QUOTE_v2.jpgToday, Moscot create many different styles and colours and understand the need for glasses is not always medical, instead eyewear is now also being used as an extension of your personality. “I’ve never understood why people would own only one pair of glasses,” says Harvey Moscot “The glasses you wear should depend on your feeling.” The eyewear of this inimitable New York brand has framed the famous faces of many esteemed creatives, including Woody Allen, Andy Warhol and more recently Johnny Depp and Terry Richardson.

Producing not just optical glasses but also a brilliant range of sunglasses, they have become a popular accessory across the globe. The Moscot Originals collection is built up of styles from the Moscot family archive between the 1930's and the 1970's, celebrating the classic good looks and timeless design born in decades past. The eyewear retains the authenticity of original frame styles and all of the glasses come with tempered glass lenses. Sunglass lenses are exact replicas of Moscot’s first coloured lenses from the 1940s, including “G-15”, a grey first created in the 1930s for pilots.

It goes with out saying, we are pleased to welcome such an iconic name with a rich history and traditional values to the Goodhood Store roster.