Neighborhood was created by young motorcycle enthusiast Shinsuke Takizawa in 1994 and became one of the main foundations of the Ura-Harajuku movement in Tokyo. Dissatisfied with the ill-fitting and poorly crafted product available at the time, Shinsuke set out to create expert technical apparel, heavily inspired by the American motorcycle aesthetic as well as varied aspects of US counter-culture and military, workwear and Native American design. A Goodhood favourite through and through.
Needles is one of a number of brands housed within the Nepenthes umbrella and is arguably the best of the bunch. Each season the brand deconstructs a number of (mostly military) vintage garments and rebuilds them into brand new items of clothing, keeping unique detailing throughout and often in places you wouldn't expect. They have rightly made a name for themselves with their Rebuild project, but the main Needles line is superb in its own right too, filtering elements of vintage americana, military and sportswear into a truly vibrant and constantly exciting brand.
JUNYA WATANABE MAN
Once protege of Comme des Garçons Rei Kawakubo, Junya Watanabe was given his own line within the Comme house in 1993. His collections have proved to be some of the most influential, marked with an intelligent, modest approach to garment design. His knack of mixing materials and tweaking the details mean pieces will never get boring and are as timeless as they are contemporary. Two long standing collaborations with Levi's and Duvetica are testament to his ability to work across all garment types.
Sasquatchfabrix. was founded in 2003 by Japanese design collective Wonder Worker Guerilla Brand and is overseen by design duo Hiromichi Ochiai and Daisuke Yokoyama. The brand integrate elements of 90s street culture into their clothing whilst maintaining a distinctly unique bridge between ready to wear pieces and more progressive silhouettes inspired by traditional Japanese dress, hence their 'high performance vandalism' tagline. The brand also utilise traditional Japanese ideas of production and manufacturing as well as fabrics into their collections.
An instrumental figure in the Harajuku street scene that developed in the 90s, Tetsu Nishiyama went on to start WTaps and his more personal project FPAR (Forty Percents Against Rights). The brand’s manifesto is to sabotage the fabricated information regulated by mass media using immediately effective forms of expression. FPAR are characterized by their brilliant slogan T-Shirts and hoodys, as well as collections of jackets, hats and unique accessories. The brand has traditionally been fairly difficult to get hold of outside of Japan, and our collaboration for AW14 was the first in the Western hemisphere for the Tokyo brand.
Unused focus on providing clothes that touch the past and progress their memory to the future, crafting garments that are effortlessly graceful and transcend the limitations of the seasonal fashion cycle. Almost all the garments are designed to cross over and blur the line between genders, with similar styles available for both men and women. Their lifetime warranty guarantees against defective craftsmanship and materials, and each garment carries a black or white label. White is washed and therefore pre-shrunk whereas black is unwashed and raw. One of our favourites for sure.
LUKER BY NEIGHBORHOOD
Luker by Neighborhood is the Brit-inspired sister label to Neighborhood's mainline. Luker successfully captures the style, irreverence and legacy of British subculture past and present and combines it with Neighborhood's premium attention to detail, quality and fit with sublime results. The brand reworks classic pieces from the punk and mod era's, including a collaboration with Jamie Reid (Sex Pistols graphics) and introduces Japanese fabrics and production methods for paramount quality.
Unrivaled was born out of the original "Let it Ride" label that was founded by former Beams and United Arrows employee Ken Sadomura and designer Kiichiro Kurata in Tokyo. Held in some of the most prestigious accounts worldwide their level of execution provides a product that has the hallmarks of Japanese only manufacturing. The quality of the clothes is key and the design is influenced by classic Japanese takes on Americana, workwear, preppy and music. There is an ethereal nature to the brand thanks to its shying away from mainstream fashion blog culture and extremely limited number of accounts worldwide.