VOLUME 10

GOODHOOD NOW

 

 

 

 

 

 

It's getting colder in London which means one thing: Layering. Check out what the Goodhood crew have been wearing as the dial drops in our 10th edition of Goodhood Now. Shot out and about, around our Shoreditch store, studio and warehouse. 

Staff Styles | Goodhood

Trousers by Dickies, Sneakers by Converse, Beanie by Unused.

 

Staff Styles | Goodhood

 

 

RAY | WAREHOUSE SUPERVISOR
@ray.shek

What’s your favourite item in the store at the moment?

Wacko Maria Boa Fleece Jacket. Why? Come on, I mean look at it, it's a thing of sheer beauty! 

What’re you currently listening to?

The Hideout Sessions podcast, episode 148.

 

Shop RAY'S look

 

 

Staff Styles | Goodhood

 

 

HANNAH | DIGITAL DESIGNER
@hjclaydo

What’s great in the Lifestore at the moment?

There's a new pet section we have got going on as part of our selected goods collection at the minute. If my cat used anything I bought him instead of chewing on my bobbles and sleeping in plastic bags he’d be getting a knitted chicken drumstick and a puebco pet bed for Christmas.

What are you hoping to get in your stocking this year?

I’d love to get one of the new 19-69 candles, the fragrances and the stories behind them are so good. The LOST iN city guides are also a really cute addition to anyone's stocking...

 

SHOP HANNAH's LOOK

Staff Styles | Goodhood

Bag by Porter - Yoshida & Co., Chain by Goods by Goodhood, Beanie by Unused, Shoes by Goodhood x Dr. Martens

 

 

 

Staff Styles | Goodhood

Sneakers by Vans, Tote Bag by Stüssy, T-Shirt by Goodhood x Teejerker.

 

Staff Styles | Goodhood

 

 

CONAL | DIGITAL ARTWORKER
@conaltkelly

What’s your favourite brand in the store at the moment?

I’d say it’s a tie between the inimitable NOMA t.d. and Brain Dead. NOMA do basics so well and the choice of materials is crazy good, and Brain Dead has a unique style that I haven’t seen anyone top in the graphics game (although that hasn’t stopped a bunch of brands trying (and failing)).

What’re you currently listening to?

Freddie Gibbs + Curren$y + The Alchemist - Fetti. Three already brilliant artists coming together perfectly. If only more collaborations were as seamless, effortless and logical as this album. Instead, we have Tories and the DUP, Post Malone and Crocs, Kanye and Trump...

 

SHOP CONAL'S LOOK

 

 

Staff Styles | Goodhood

 

 

JOSH | DIGITAL DESIGNER
@yesmate

What’s your favourite item in the store at the moment?

We Ate the Acid by Joe Roberts. That guy is living on a different plane to all of us.

What’re you currently listening to?

The Grateful Dead - Dicks Picks.

 

SHOP JOSH'S LOOK

Staff Styles | Goodhood

Sneakers by Converse, Denim by Our Legacy, T-Shirt by Nanamica.

 

 

 

Staff Styles | Goodhood

Jacket by FUCT SSDD, Shoes by Dr. Martens, Beanie by Norse Projects.

 

Staff Styles | Goodhood

 

 

KP | DIGITAL PRODUCTION MANAGER
@kyleparry

What’s your favourite item in the store at the moment?

The MB Pants. Dopeness from AiE. Right up my street.

What are you hoping to receive in your stocking this year?

Comme des Garçons Wonderwood Eau De Parfum. A re-up on my signature smell. Cough cough wink wink...

 

SHOP KP'S LOOK

 

 

Staff Styles | Goodhood

 

 

KYLE | CO-DIRECTOR
@kyle_goodhood

What’s your favourite item in the store at the moment?

Got my eye on the Wacko Maria leopard fleece.

What’re you currently reading?

For the 2nd time Let My People Go Surfing by Yvon Chouinard.

 

SHOP KYLE'S LOOK

Staff Styles | Goodhood

Overcoat and Bandana by Unused, Rings by Tom Wood and Rachel Entwistle, Trousers by Dickies, Sneakers by Converse.

 

 

 

Staff Styles | Goodhood

 

 

STEVEN | COPYWRITER
@ST_TE

What are you hoping to receive in your stocking this year?

A Neighborhood B-3B fleece jacket and watch cap beanie for when the weather gets rough. Not sure it's going to happen though...

What’re you currently watching?

Going through Wong Kar-wai's filmography. Absolute bastion of Hong Kong cinema; Chungking Express is a fantastic film.

 

SHOP STEVEN's LOOK

 

 

Staff Styles | Goodhood

 

 

JOE | SALES AND BRAND MANAGER
@JOE__WARNER

What’s your favourite brand in the store at the moment?

Wacko Maria. Because who else does leopard Down Jackets, Bob Marley Hawaiian Shirts and offensive Souvenir Jackets all under one umbrella?

What’re you currently watching?

Season two of HBO's The Deuce, the latest show from David Simon, the creator of The Wire. The story focuses on the legalisation and rise of the porn industry in 1970s New York with a subtext of police corruption, mafioso activity, the drug epidemic etc. Highly recommended.

 

SHOP JOE's LOOK

Staff Styles | Goodhood

Jacket by Wacko Maria, Chains by Goods by Goodhood, Sneakers by Vans.

 

 

 

Staff Styles | Goodhood

Cardigan by Aries, Beanie by Unused, Track Pants by Stand Aloné, Ring by Tom Wood, Shoes by Converse.

 

Staff Styles | Goodhood

 

 

AYA | ASSISTANT WOMENSWEAR MANAGER
@AYA_TAKESHIMA

What’s your favourite brand in the store at the moment?

One of my favourites we stock is A.i.E. - a men's brand owned by Nepenthes, their stuff is mental in a great way.

What’re you currently listening to?

Earl Sweatshirt just released a new album, pretty good I’ve been playing it quite a bit.

 

SHOP AYA'S LOOK

 

 

Staff Styles | Goodhood

 

 

MARK | STOCKROOM ASSISTANT
@MARKNICHOLL94

What’s your favourite item in the store at the moment?

AiE WRD Jacket. Sick design, proper quality. AiE always brings the uniqueness to the table.

What’s your favourite brand in the store at the moment?

Have A Good Time. New drop is pure fire. Fleece lined sweatpants are going straight on the Christmas list.

 

SHOP MARK'S LOOK

Staff Styles | Goodhood

Jacket by Neighborhood, Beanie by Satta, Sneakers by New Balance.

 

 

 

 

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