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Born In The USA

 

 

   

 

 

Stateside culture has given us many things: from good and great fashion staples - Levis and Converse -  all the way down to the desperate glitz and physically-enhanced glamour of reality TV influencers. For this year's Independence Day we decided to pledge our own style and culture based allegiance to the land of fast food and celebrity presidents. Indulge yourself in our handpicked selection of exclusive brand overviews, conversations with key industry players, cultural features, and more...

 

 

 

 

 

Born In The USA | Goodhood

STREETWEAR PIONEERS

STÜSSY 

Stussy has come a long way since Shawn Stussy started selling clothes and caps out the back of his car, now an international name, the brand's influence can't be underestimated. "Everybody calls it surf wear, or urban streetwear, or surf street... I don't name it, and I don't name it on purpose."

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Born In The USA | Goodhood

ENDURING STYLES

workwear

Born out of clothing worn specifically for work, particularly tasks involving manual labour, the workwear aesthetic has evolved into a relaxed style staple.

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Born In The USA | Goodhood

THE OG AMERICAN SPORTS BRAND

Champion

Founded in 1919 as the Knickerbocker Knitting Company, Champion soon found fame producing athleticwear staples for sports teams across America, as well as the US Military. So it's no surprise they're widely considered one of the greatest sportswear brands of all time, with their Reverse Weave range still making waves today.

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Born In The USA | Goodhood

2488 WORDS WITH THE FUCT FOUNDER

ERIk BRUNETTI

We catch up with FUCT founder Erik Brunetti in an exclusive interview to talk origins, being the ultimate agent provocateur, and why his label is still king...

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Born In The USA | Goodhood

ANAHEIM'S FINEST

Vans

California's Vans needs little introduction. Staple footwear amongst the entire Goodhood team, they have steeped their way into many subcultures over the years.

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Born In The USA | Goodhood

GET A FEEL FOR THE REAL LA

new wave la

We get a feel for the real Los Angeles from the new wave of creatives shaping the city’s cultural output and find out about the city's counterculture past, stoned present, and hyperlooped future...

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Born In The USA | Goodhood

CALIFORNIAN COUNTERCULTURE

Surf

Surfing may have been about for hundreds of years, but it didnt become a mainstay of popular culture until much later. Instantly recognisable in terms of style, surfing has spawned tends, created new sports and has even created a genre of music.

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Born In The USA | Goodhood

STYLE LEGACY

true romance

True Romance was one of the defining films of the 90s, depicting two young lovers on the run in a spate of bad taste that looked unbelievably good. But how did a film that was a flop at the box office put Tarantino on the map, become a cult classic, and epitomise trash culture? We delve deep into the style legacy of Tony Scott’s romantic crime thriller and find out how…

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Born In The USA | Goodhood

WORKWEAR STAPLES

Dickies

Founded in 1918 as the 'U.S. Overall Company', Dickies has steadily grown to become one of the world’s most recognisable workwear manufacturers. 

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Born In The USA | Goodhood

STRAIGHT FROM THE SEWER

stray rats

Stray Rats started out Miami before relocating to New York City. The brand is spearheaded by founder Julian Consuegra and former lead creative at FUCT, JR Ewing. Their eclectic array of reference points and life experiences are filtered through the Stray Rats lens to create a unique, DIY infused aesthetic.

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Born In The USA | Goodhood

HIGH TECH

PAX

Founded by two Stanford Design Program graduates, San Francisco-based PAX Labs, Inc. was developed with the mission of making smoking obsolete. They create superior, beautiful and technologically advanced products that push the boundaries of vaporization.

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Born In The USA | Goodhood

STYLE LEGACY

Converse

What can we say about Converse that you don't already know? The iconic shoe started life as a basketball sneaker and has since become a worldwide classic worn by people from all walks of life. The American brand's signature Chuck Taylor All Stars will forever be the perfect staple, executed with love and mutual understanding.

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 AMERICAN CRAFTMANSHIP

Made In The USA

While delusional presidents gun for everything American to be produced in their 50-stated back yards, a quick reality check proves that anti-trade agendas rarely ever prosper. Here are some of our American and almost-American made favourites...

 

 

  • Sweetgrass Smudge Braid

    Juniper RidgeSweetgrass Smudge Braid$20.80One Size

  • Camp Shirt - White Aloha

    Gitman VintageCamp Shirt - White Aloha$305.50S / M / L / XL

  • Overdye OG Painter Pant - Decade Purple

    Stan RayOverdye OG Painter Pant - Decade Purple$110.5030 Waist / 32 Waist / 34 Waist / 36 Waist

  • After Shave Balm - 120ml

    Baxter of CaliforniaAfter Shave Balm - 120ml$24.70One Size

  • Intensive Hair Conditioner - 118ml

    Malin+GoetzIntensive Hair Conditioner - 118ml$29.90118ml

  • Hudson Bay Socks - Navy

    WigwamHudson Bay Socks - Navy$26.00M / L

  • Baxter Daily Fortifying Shampoo - 236ml

    Baxter of CaliforniaBaxter Daily Fortifying Shampoo - 236ml$26.00236ml

  • Waist Pouch - Natural/Black Star Print

    AiEWaist Pouch - Natural/Black Star Print$162.50One Size

  • No. 01 Geranium 8oz Terra Candle

    P.F. Candle Co.No. 01 Geranium 8oz Terra Candle$46.808oz

  • Teepee Burner

    The Incense Of The WestTeepee Burner$23.40One Size

  • EST Bag - Black/Natural Star Print

    AiEEST Bag - Black/Natural Star Print$148.20One Size

  • EZ Trouser - Yellow Cotton Tartan Check

    AiEEZ Trouser - Yellow Cotton Tartan Check$326.30S / M / L

  • WSMB Jacket - Black Leopard Print

    AiEWSMB Jacket - Black Leopard Print$517.40S / M / L

  • Krazy Parka - Natural/Red Star Print

    AiEKrazy Parka - Natural/Red Star Print$488.80S / M / L

  • Painter Shirt - Green Cotton Tartan Check

    AiEPainter Shirt - Green Cotton Tartan Check$266.50S / M / L

  • KZT Pant - Dark Navy

    AiEKZT Pant - Dark Navy$370.50$185.90S / M / L

  • Camp Shirt - Tie-Dye

    Gitman VintageCamp Shirt - Tie-Dye$247.00S / M / L / XL

  • Facial Scrub  - 120ml

    Baxter of CaliforniaFacial Scrub - 120ml$24.70One Size

  • Taper Fit 4 Pocket Fatigue Trousers 8.5oz - Olive Drab

    Stan RayTaper Fit 4 Pocket Fatigue Trousers 8.5oz - Olive Drab$97.5028 Waist / 30 Waist / 32 Waist / 34 Waist / 36 Waist

  • Body Lotion 8 oz

    Herb EssentialsBody Lotion 8 oz$58.508oz

  • Goober Candle El - Purple

    AreawareGoober Candle El - Purple$35.10One Size

  • Pack Bucket

    Snow PeakPack Bucket$66.30One Size

  • No. 11 Amber & Moss 7.2oz Soy Candle

    P.F. Candle Co.No. 11 Amber & Moss 7.2oz Soy Candle$28.607.2oz

  • No. 31 Cannabis 3oz Reed Diffuser

    P.F. Candle Co.No. 31 Cannabis 3oz Reed Diffuser$36.403oz

  • Longsleeve Camp Shirt - Leopard

    Gitman VintageLongsleeve Camp Shirt - Leopard$377.00$188.50S / M / L / XL

  • Sore Muscle Salve

    Fat And The MoonSore Muscle Salve$13.002oz

 
 

 

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