Vol. 19

STAFF STYLES

The last edition of 2020, the Goodhood crew talk us through their winter wardrobe, fav in-store pieces, what they've learned from the weirdest year ever, hopes for 2021, and more...

HELEN

What do you have on today?

Fuct Tee, Fucking Awesome Check Shirt, Cheapo Satin Skirt, Rostersox Socks, Toga Mules, Porter Bag, Maria Black Earring, Nameplate Bracelet matching with Nic

What’s on your wish list?

I’d like a new Porter waist bag in green and a new beanie please - my ears are cold. Plus maybe some new Arhoj friends - the new stock is so nice

What have you learnt from this unexpected situation?

That I really like hugs and the pub

How would you describe the atmosphere in London right now?

What atmosphere?

What gives you hope for the future?

As a society I think we have all learned to slow down and be a bit kinder so hopefully that will stick. Personally what gives me hope is daydreaming of holidays and being able to go out and dance again

What is one article of clothing that someone could wear that would make you walk out on a date with them?

I’d be more likely to sit there all night and suggest alternative things they could buy that ‘would really suit them’

What is your most used emoji?

🤗

SHOP HELEN'S LOOK

NICOLE

What do you have on today?

Stand Alone Bomber, Sasquatchfabrix Sweat, Stussy top, Ashley Williams Joggers, Needles x Vans, Goods by Goodhood Tote.

What’s something you love about the person next to you?

She buys me croissants sometimes and shes mint <3

What’s on your wish list?

Brain Dead Acid Sun Ride hoodie and some nice perfume pls x

What have you learnt from this unexpected situation?

Life’s too short – treat yourself, have a drink, be nice

What’s your favourite piece in the store at the moment?

Ashley Williams Knit Vest / Stand Studio Farrah Coat / Awake x Levis Demin Jacket

What is one article of clothing that someone could wear that would make you walk out on a date with them?

No socks and boat shoes

What is your most used emoji?

🤪

SHOP NICOLE'S LOOK

GRACE

GOODBYE…

Virtual hangouts

What do you have on today?

Needles Top, Arket trousers, toga shoes, jewellery from all blues, Maria black and Seb brown.

What have you learnt from this unexpected situation?

How important it is to spend time outside in the fresh air! I’ll never take Vicky park for granted again – it saved me during lockdown

What’s your favourite piece in the store at the moment?

Girls of Dust yellow shearling jacket or the Toga blue floral trousers – both spark joy!

What is one article of clothing that someone could wear that would make you walk out on a date with them?

FLIP FLOPS.

What is your most used emoji?

❤️Heart emoji❤️

SHOP GRACE'S LOOK

MISTY

What do you have on today?

Stand Alone shirt, YMC jacket, Our Legacy jeans, MM6 boots, Porter bag, Stand Studio tote, Tom Wood rings, Goods by Goodhood & vintage chains, All Blues & Gabriela Artigas bracelets.

What have you learnt from this unexpected situation?

Wine on a week night is always ok.

What do you most cherish about the community you're part of?

Watching all the independent retailers and restaurants in my local area thrive and adapt despite a global pandemic has been super heart-warming.

What’s your favourite piece in the store at the moment?

My shelves at home are definitely missing an Aman Khanna Clayhead, bit weird, dead cute - Lifestore in a nutshell.

We all went through a year we never expected, now that we reflect on 2020 what is something you will never forget from this year.

That one month of free Pret.

SHOP MISTY'S LOOK

AMY

What do you have on today?

Neighborhood Jacket, Carhartt x Wacko Maria shirt, Aries t-shirt, Dickies, Goodhood x Vans, Goods by Goodhood chain and vintage gold jewellery.

What’s on your wish list?

The Fucking Awesome "A night out in NYC with Jason Dill" zine, best Christmas stocking filler ever hint hint all my friends and family. Also a Wacko Maria leopard print cardigan.

What’s your favourite piece in the store at the moment?

The Maria Black Esther ring, love a bit of gold jewellery me

What have you learnt from this unexpected situation?

Enjoy a slower pace, be nice to people, give others a hand when you can

What is your most used emoji?

🤠

We all went through a year we never expected, now that we reflect on 2020 what is something you will never forget from this year.

Nigella Lawson saying microwave

SHOP AMY'S LOOK

BETTY

GOODBYE…

feeling sad

What do you have on today?

Arcteryx hat, Good Morning tapes hoodie, charity shop shirt jacket, dime trackies, paraboots.

What gives you hope for the future?

There is no hope we are all doomed

What is one article of clothing that someone could wear that would make you walk out on a date with them?

skinny trousers

What is your most used emoji?

heart 💛

If you could see one movie again for the first time, what would it be and why?

ghost – for the feels!

SHOP BETTY'S LOOK

GEORGIA

What do you have on today?

Weekday trousers, Our Legacy jacket, Zara shirt, Dr marten church boots, Helena Rohner and Annina Vogel rings

What do you love most about the person next to you?

Her sense of humour and the way she says “BANTA”.

What do you most cherish about the community you're part of?

We always manage to always keep a sense of humour and stay positive even when things are actually really crappy.

What gives you hope for the future?

Remembering Notting Hill Carnival will one day be back!

We all went through a year we never expected, now that we reflect on 2020 what is something you will never forget from this year?

How many people thought other people wanted to see their homemade Banana bread.

SHOP GEORGIA'S LOOK

BEN (& REGGIE)

GOODBYE…

Bad news.

What do you have on today?

The North Face Lhoste jacket, Nanamica Waffle crew, Stone Island cargos, Wtaps x Vans, Chain and Ring by The Great Frog.

What have you learnt from this unexpected situation?

How fragile mental health is for human beings. It’s really made me realise that I should look after myself by exercising more and eating better. These changes have really lifted my spirits this year. Also, looking out for each other.

What’s your favourite piece in the store at the moment?

The Leopard Mohair Cardigan by Wacko Maria. Such a great design, super soft to touch and cosy (very much needed in this weather)

What is your most used emoji?

The laughing emoji😂 Fortunately, I have a set of ridiculous mates who never fail to make me laugh. Laughter feels like the best remedy for 2020.

If you could see one movie again for the first time, what would it be and why?

The Goonies. Such an iconic movie with the best storyline. I’d like to find out whether Slick Shoes were a great idea after all!

SHOP BEN'S LOOK

JEZ

What do you have on today?

Neighborhood bucket hat, Buzz Rickson bandana, Cav Empt jumper, Needles track pants, Vans.

What’s something you love about the person next to you?

Bob! Look at his smile :)

What’s on your wish list?

It's too big to list on here….

What have you learnt from this unexpected situation?

It has made me appreciate the smaller things in life, any small achievement should always be celebrated, especially with a glass of wine

How would you describe the atmosphere in London right now?

Currently it is feeling extremely festive, nothing will destroy Christmas.

What is your most used emoji?

🤠

SHOP JEZ'S LOOK

BOB

What do you have on today?

Wacko Maria mohair jumper, Dickies, Nike Dunks, vintage jewellery.

What’s on your wish list?

South2 West8 Loose fit Jumper, Wacko Maria two tone knit polo cardigan Type 1, Cav Empt C.E Window Crewneck Sweatshirt, and the Flagstuff Gold fish longsleeve shirt.

What is one article of clothing that someone could wear that would make you walk out on a date with them?

Fila Disruptor lol

What is your most used emoji?

Handshake, wish apple would do the “coloured” hands too

If you could see one movie again for the first time, what would it be and why?

La Haine, one of my favourite films

SHOP BOB'S LOOK

MELISSA

GOODBYE…

2020 feelings and to 2021 catching flights

What do you have on today?

Aries brown leopard and chain print sheer mesh long sleeve, Weekday rosewood voyage jeans, Nike shox, YMC Heath MA-1 flight jacket with YMC bucket.

What gives you hope for the future?

Payday

What is one article of clothing that someone could wear that would make you walk out on a date with them?

Ironic...A strong hat game. Sucker for someone in a bucket hat

What’s on your wish list?

I’ll keep it short and sweet... Dear Santa some sparkle on my hands from BLEUE BURNHAM of course! And if he’s feeling generous a Needles mohair cardigan would be great, thanks

What’s your favourite piece in the store at the moment?

Any of the Neighborhood, Porter-Yoshida & Co, E-luggage collabs. Love a bandana print me

SHOP MELISSA'S LOOK

FIONA

GOODBYE…

Park dates.

What do you have on today?

South2 West8 jumper, Vintage J Crew skirt, Justine Clenquet necklace and vintage rings.

What’s on your wish list?

World peace and better vegan cheese.

What have you learnt from this unexpected situation?

I have never looked better when I didn’t leave the house. It suits me.

What gives you hope for the future?

Have you been on Tick Tok? Gen Z.

What is your most used emoji?

😎

SHOP FIONA'S LOOK

JOE

GOODBYE…

not seeing loved ones, travel ban, zoom

What do you most cherish about the community you’re part of?

Hmm that’s a good question. I guess I cherish the opportunity to be able to work with and alongside so many of my favourite artists, designers and people in the world via the all of the amazing brands we work with here.

What’s your favourite piece in the store at the moment?

Flagstuff x Sonic Youth Swing Top. Best thing in the store right now hands down.

What is your most used emoji?

Upside-down smiley.🙃

If you could see one movie again for the first time, what would it be and why?

Maybe Enter The Void, for the woahhhh factor.

SHOP JOE'S LOOK

Apartamento Issue 21