Join us as the Goodhood crew talk about how they're adjusting to the new world, what inspires them, plus all of their favourite bits from this season...

Joe

I am wearing….
Vintage MBV tee, Stussy Bryan pants, Toga x Vans, Moscot sunglasses, Goods by Goodhood chain and Tom Wood ring.

What is a small thing that currently brings you joy?
Nintendo Switch.

What are your hopes for the future?
Early retirement.

Who are the creatives that influence you the most?
Always inspired by Ed & Kyle, Toby & Sk8thing, Shauna & Misha, MK, Mori-san, Nobu, Wanto, Gasius and so many more. Good people doing good things.

What collections are you looking forward to this season?
Flagstuff, Wacko Maria, AFFIX, Brain Dead, C.E., Noma t.d and again so many more. Even with the world falling apart, It's a strong season!

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NICOLE

I am wearing….
Our Legacy jacket, Neul hoodie, Aries x New Balance 991, Stand Alone bag, Aries socks and jewellery from The Great Frog and various handmade pieces.

What is a small thing that currently brings you joy?
Croissants.

Share something you have learned from the time we are all living in
Chill out more and appreciate the slower pace of life. But also try and take every opportunity that comes your way - just have a mint time :)

What's your favourite piece in-store currently and why?
Aries 3D monogram Jacquard Shirt - I don’t own a single white shirt, probably because they’ve never looked as sick as this. So good for layering and smartening up an outfit. No.1 on the Wishlist for sure!

What are your hopes for the future?
More creativity and happiness :) :)

Talk us through your favourite thing you have on today and why you like it
My yellow bead necklace - handmade by my mum! <3

We have seen some changes in retail as of late - how have you adapted and where do you see it heading?
We’ve had to adapt to a predominantly online market during this period of time, there’s nothing like the store experience.. but we have some amazing online content to reflect our special instore vibe.

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MATT

I’m wearing...
Story MFG jacket, South2 West8 t-shirt, Nepenthes belt, Needles book bag, Supreme trousers and JJJJound x New Balance 992.

What's your favourite piece in-store currently and why?
Has to be the Nicholas Daley Mixed Denim Jacket. You need to see it in person to fully appreciate it. It’s super understated but the mix of fabrics and shape of the pockets make it really special.

What collections are you looking forward to this season?
New Story MFG (that’s just landed) is a real highlight for me. Good clothes from good people, and this collection is possibly their best yet. The Brew Hats and Stash Bags are particular favourites of mine.

We have seen some changes in retail as of late, how have you adapted and where do you see it heading?
It’s been great having the store open again and seeing familiar faces pass through. There are tonnes of extra things we’re doing behind the scenes to adapt to the circumstances and make the in-store experience feel as comfortable as possible. It's definitely taken some adapting to, but being able to interact with customers again makes it all worth it. Times are strange but I feel confident that we’ll all bounce back from this stronger than ever.

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AMY

I am wearing...
Goodhood x NTS t-shirt, Dickies trousers, Converse Chucks, chain and tote by Goods by Goodhood, vintage rings and sunglasses.

Share something you have learned from the time we are all living in:
The importance of communication, health and structure.

What's your favourite piece in-store currently and why?
The Serax paper mache pots are so good. I’ve gotten really into being surrounded by nice things at home since I’ve had to spend to much time there this year.

Who are the creatives that influence you the most?
Those who create what they want regardless of money or reputation or contacts, and those who use their platform to do good.

What's the best thing about living in London? What's the worst?
The people! I’ve met so many incredible people and friends for life in London. The rent could be cheaper though.

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JOHN

I am wearing...
Sasquatchfabrix jacket, Cav Empt tee, Kapital hat, vintage trousers, Hoka sandals, tote and chain from Goods by Goodhood.

What is a small thing that currently brings you joy?
Long bike rides in the sun

What's the best thing about living in London?
The creative energy here is wild - so many different communities of people doing great stuff. Constantly feeling inspired.

What's your favourite piece in-store currently and why?
The Story MFG Peace Pant’s are very good, naturally dyed and cut in a lovely wide fit. Also, we’ve got the North Face Tent Mule’s back in stock (shoe you didn’t know you needed).. they’re like sleeping bags for your feet, come on.

Share something you have learned from the time we are all living in
Surround yourself with good people, relax and put your energy into the things that make you happy :)

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BETTY

I am wearing….
Arcteryx jacket, Needles trousers, Barbour bucket hat, Uniqlo tee, Satta bag and Crocs.

What is a small thing that currently brings you joy?
My hamster Gus, v small.

What's the best thing about living in London? What's the worst?
Best - Dating, Worst - Dating.

Share something you have learned from the time we are all living in
Grateful for the homies.

What's your favourite piece in-store currently and why?
New Needles cardigans for the cozy season.

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Morgan

I am wearing…
LVC jeans, Dr Martens, Sun Buddies glasses and the shirt and jacket are both ancient vintage finds.

Share something you have learned from the time we are all living in
That not all of us currently living are, in fact, living in the same time.

What are your hopes for the future?
That I’m eventually able to salvage something discernible from the tattered, threadbare fabric of this once great man.

Who are the creatives that influence you the most?
The Chuckle Brothers and Gary Barlow.

What's the best thing about living in London? What's the worst?
The Rochester Castle in Stoke Newington. Applicable for both.

We have seen some changes in retail as of late, how have you adapted and where do you see it heading?
Obviously given the severe circumstances during lockdown there was a huge surge in online shopping. This can, in a positive light, facilitate a more concise shopping agenda, however there’s always the danger that having so much available at your fingertips with too much time on your hands can create something quite the contrary. Going forward I think we need to seriously reevaluate the way we ‘consume’ goods and the industries, particularly fashion, have to start moving into more sustainable territory. What’s good for the economy isn’t always what’s good for the world...

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PHOEBE

I am wearing...
Stussy hoodie, Levi's jeans and Nike sneakers. My accessories are a lanyard by my friend Nick's brand Always Do What You Should Do and a special custom PP ring by my friend 27Mollys based in Melbourne, Australia.

What is a small thing that currently brings you joy?
I have been enjoying taking photos and spending time with friends in the sun.

What are your hopes for the future?
I hope to be able to book a holiday anywhere I like. I look forward to less restrictions, less Covid and more fun!

What's the best thing about living in London?
I enjoy being in a busy city - despite recent times, you still never know what is around the corner. Coming from NZ, it is exciting to always have something fun to do. I like the good restaurants and the creative scene with lots of people that are keen to collaborate on fun projects.

What's your favourite piece in-store currently and why?
I like the knitwear in store at the moment. My favourite pieces are the Stussy and Needles cardigans.

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BOB

I am wearing...
Marni tie dye viscose shirt, Needles leather trackpants, Vans Vault x Stray Rats and vintage jewellery.

What's your favourite piece in-store currently and why?
My current favourite piece in-store is the TOGA Virilis Chambray Twill Pant. Such a killer. I love every bit of it.. straight tailored fit, inside orange finishing, a touch of iridescent khaki, and of course the classic buckles on the side. Definitely on my wish list.

What are your hopes for the future?
My hopes for the future are that every human being will be treated equally without getting discriminated and/or getting punished for who and what they are. We are probably far from it but I do pray and hope that this will change in a near future. More personal hopes will be getting a nice house with my soon to be wife and having some babies too, God willing.

Who are the creatives that influence you the most?
Tough one, the first person that comes to my mind when I read/hear "creative" would probably be Kanye West, such an inspiration throughout my life in general and of course a F* genius! I don't really get influenced as much so that would probably be it, but style wise I must add A$AP Rocky and Pharrell, two style icons. Oh almost forgot, Chief Keef, Sosa baby!

What is a small thing that currently brings you joy?
A small thing that brings me joy is the fact that the good people around me never gave up on me, especially my fiance' and for that, I'm really grateful. I smile every time I think about it.

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