New Zealand

Birthed in 2009 by New Zealand-based creative couple Helene Morris and Steve Ferguson as a direct response the pairs long-time fascination and appreciation for vintage corsetry and underwear, Lonely has quickly risen to be one of the most beautiful and refreshing lingerie

labels on the radar. Comprised of supremely comfortable floral lace cut out bras as well as exquisite bikini style triangle briefs all in range of colourways, Lonely have got you sorted. Find out more about Lonely's collection of lingerie in this women's edit.


  • Hollie Cami - Black

    LonelyHollie Cami - Black$91.00S / M / L

  • Dita Bikini Top - Apple

    LonelyDita Bikini Top - Apple$91.00S / M / L

  • Dita Bikini Brief - Apple

    LonelyDita Bikini Brief - Apple$91.00S / M / L

  • Gigi Underwire Bra - Copper

    LonelyGigi Underwire Bra - Copper$104.00$62.4032B / 32C / 32D / 34B / 34C / 34D / 36B