New Zealand

Birthed in 2009 by New Zealand-based creative couple Helene Morris and Steve Ferguson as a direct response the pairs long-time fascination and appreciation for vintage corsetry and underwear, Lonely has quickly risen to be one of the most beautiful and refreshing lingerie labels on the radar. 

Comprised of supremely comfortable floral lace cut out bras as well as exquisite bikini style triangle briefs all in classic black, charcoal grey, bright blue and soft mint colourways, Lonely have got you sorted.


  • Iena Softcup Bra - Black

    LonelyIena Softcup Bra - Black$63.2130B / 32A / 32B / 32C / 32D / 34A / 34B / 34C / 34D / 36B