Undercover was established in 1993 by Jun Takahashi and was an integral pillar of the Ura-Harajuku scene in Tokyo in the 90s. By Takahashi's own admission, Undercover is strange, but beautiful. The label produces awe-inspiring pieces as well as some of the best graphic t-shirts in the world.
Takahashi is heavily inspired by British punk music and the Sex Pistols, and was told he resembled Johnny Rotten when he was younger. The label defies fashion trends and exists on its own plane, with each collection highly conceptualised but consistently inspiring and forward thinking.