We managed to grab Ashley Williams as we launched her spring collection and limited edition zine with Edward Quarmby and Fergadelic at the store...



Can you describe who you are and what you do?

I am Ashley Williams and most of my time is spent making clothes.

What does it mean to you to live and work in London?

London is my home and it's where I've built my personal and work relationships. Quite a few of them cross over as I work with a lot of my friends, so it's not just the location that means something, it's the people too. It also means you spend a lot of money! 

Are there any other places you find particularly inspiring?

I think everywhere can be inspiring depending on how you look at it.




Do you think that social media has helped being a young designer?

Definitely, it's global communication for free to a potentially big audience. I don't think things like Instgram will be completely free for much longer though...

If your house is on fire and you can only rescue one thing, what would it be?

My soft panda toy that I've had since I was a baby. I've briefed everyone I've ever lived with that if a fire were to break out while I was not in attendance they need to rescue him.. 

What were you listening to whilst designing your spring collection?

'The Sister of Mercy' and 'Ofra Haza'.     

Describe Ashley Williams the brand in three words.

Really nice clothes..



 Shop Ashley Williams SS16 collection below.