Lonely Etta Bra and Briefs 

the bare minimum

We explore this season’s range of lingerie by New Zealand’s Lonely. A modern take on vintage corsetry and underwear, Lonely creates a range of unique lace-cut bras and briefs that celebrates the strength and individuality of women. Designed to foster a sense of positive body image and freedom of expression, Lonely craft their underwear with attention to detail. In designer Helene Morris’ words, it’s ‘for women who wear lingerie as a love letter to themselves.’ 

   

 

 

Lonely Etta Bra and Brief
Lonely Etta Bra and Etta Brief in Black

Lonely Etta Bra and Brief

 

 

 

 

 

  

Lonely Alexa Softcup Bra and Briefs

Lonely Alexa Softcup Bra and Briefs

 

Lonely Alexa Softcup Bra and Briefs

 

 

 

 

 

 

Lonely Lulu Underwire Bra and Lulu High Waist Briefs 

Lonely Lulu Underwire Bra and Lulu High Waist Briefs

 

 

 

 

 

  

Lonely Bessie Underwire Bra and Bessie High Waist Briefs

Lonely Bessie Underwire Bra and Bessie High Waist Briefs

 

Lonely Bessie Underwire Bra and Bessie High Waist Briefs