The Souvenir Jacket has far outlived its original purpose and cemented itself as a staple among not only Japanese labels. The jackets were first introduced for American GI's working in the Pacific region during the Second World War and were designed to act as a keepsake or literally a souvenir to take back home with them. In the post war years it was adopted by Japanese youth as an act of rebellion against the wave of popularisation of American preppy style at that time.
SHOP ALL HASAMI PORCELAIN
Japanse label Sasquatchfabrix. have gained more notoriety than ever in recents seasons thanks in part to their collaboration with Supreme, but the brands style and direction remains the same. They utilise traditional Japanese ideas of production and manufacturing, high quality materials and maintain a clear element of traditional Japanese aesthetics and styling in every collection.
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MASTER BRAND - NEIGHBORHOOD
Neighborhood was founded in 1994 by a young motorcycle enthusiast by the name of Shinsuke Takizawa. The brand payed a major part in what became known as the Ura-Harajuku scene in the early 90s alongside labels including BAPE, Undercover, Wtaps & many more. Each Neighborhood's piece is the absolute embodiment of why the Japanese brands of that time are held in such high regard; the highest quality materials, slick referencing of classic Americana, a total lifestyle element binding everything together and a subtle Fuck It attitude underlying everything they do.
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If you've ever had the pleasure of visiting one of Japan's major cities, you'll know it's a visual overload so it comes as no surprise that some of the best graphic items in the game all come from the land of the rising sun.
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Puebco's range of utilitarian homewares offer the perfect blend of no nonsense functionality and classic minimal styling. Every aspect of the home is covered from canvas pot covers to mango wood kitchenwear and waterproofed fabric organisers.