THE SHAPE OF THINGS TO COME...
It's that time of year once again. Gaze into the crystal ball at all the good stuff that we can't wait to get our hands on from new brands at Goodhood to old favourites marking their return. Peek into the future below...
We're kicking off this list with a new brand for us at Goodhood in Zucca. In their own words 'there is a calming feeling and sense of delight surrounding those who wear Zucca', which is an idea we can get behind. The Japanese label was founded in 1988 by Akira Onozuka, who had previously worked with Issey Miyake before setting up on his own. The label offer a collection of updated staple pieces and this seasons focus is all about the heavy parka coats and checked blazers. We can't wait to have them.
A Goodhood favourite that never dissapoints. The East London based brand are known for their DIY outlook and strong graphic identity. Expect more excellent graphic tees and sweats as well as oversized knitwear, reversible outerwear and an impending Vans Vault collaboration!
Each time we see this collection we have to hold ourselves back from buying it all. It's hard to believe the Korean label only have two full seasons under their belt, but age is just a number as they say. Their main influences such as military clothing and classic Americana shine through once again in their fall collection, with key items including velvet coats and trousers, reconstructed plaid shirts and a decent amount of faux leopard fur.
After passing through the revered Atelier Chardon Savard in Paris and working as an assistant at Martin Margiela's studio, Gauthier founded her eponymous label in 2007. Every piece is made using high quality natural and technical fabrics and all prints are developed in-house. Expect polka dot denim and leopard print galore!
Traditionally known for her unique prints, in recent seasons this New York label has moved into subtler territory, blending a sustainable outlook on materials with a cleaner, more textural aesthetic. Pink velvet, yellow corduroy and a selection of her signature swimwear are just some of the bits we can't wait to get our hands on.
The Copenhagen labels fall collection continues with the extremely popular leopard print range as well as pioneering one of the key season trends in check blazers and trousers.
Our friends at Neul are masters of creating timeless pieces that forget the seasonal trends and focus on a wardrobe of items that work as well together as they do on their own. This seasons favourites include velvet jumpsuits, trousers and outerwear, chunky knits and a dose of excellent graphics.
Another label that got the check blazer and trouser memo for this season is London's Ashley Williams. The collection is inspired by varying references including the Italian Paninaro youth movement of the 80s and the current socio-political climate of London and the world as a whole. As well as all that plaid goodness, expect some of the best graphic tees, hoodies and sweatpants on the market.
We're pleased to be welcoming London based YMC back to Goodhood for women for AW17. Their fall collection is subtly influenced by the iconic German Bauhaus movement and features the brilliant plaid jumpsuit above as well as a strong collection of winter trousers and knitwear. Welcome back!
GOODHOOD TURNS 10
That's right, it's the big one zero. We have been busy in the GH treehouse working on some special projects that will release in the coming season as part of the celebrations. Stay tuned....