The Shape Of Things To Come : Women's SS17

14 Jan 2017



The excitement is too much to handle as we look forward to some of the most anticipated arrivals for women this season, including new brands set to join the roster. Save your money or forever hold your peace.  











P.A.M's SS17 collection has an air of Undercover about it and features super strong graphics, a variety of brilliant rebuilt pieces and a strong colour palette tieing it all together. Look out for the patched and seamed Bomber jackets and the floral/paisley mini print woven pieces. 













A new label to Goodhood this season is Stockholm based label Hope. The brand is a lifestyle concept and focuses on classic clothing inspired by traditional workwear and vintage uniforms. The highlight for us is the excellent leopard print mini-collection; including shirts, tops and trousers. 














This year marks MM6's 20th Anniversary and the label have delved into their vast archive this season to reproduce classic items including cracked tees and iconic graphics. Stand outs for us include the bonkers Cat-based graphic tees, printed denim tees and modern sportswear pieces. 













Another new brand to the womens floor this season is Keji. The label started in 2015 with eleven concise denim styles but has grown into a full ready to wear collection. Most fabrics are sourced from Japan, with designer and founder Katie Green taking inspiration from her home land of Hong Kong.













A London brand that continues to get stronger and stronger with each passing season. New silhouettes and more stand out graphics join the party this time around and it's well worth keeping your eyes open for the much anticipated Vans Vault collaboration. 













Another London based women's brand touched by the hand of Fergus is Ashley Williams. This season is 80s inspired and features more excellent graphic prints as well as printed denim and brilliant costume style jewellery. 














We thought it would be hard to better their debut season but it looks like they've done it. Korean brand Stand Alonè's SS17 collection marks only their second full offering but it is packed full of stunning pieces. Plenty of classic military influences once again plus printed silk pyjama pieces, souvenir jacket style sweats, bandana patchwork tops and more.  









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