SS20 Vol. I
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1. BLACK + WHITE

A colour palette that will stand the test of time... Black & white.

2. Seasonal Shade

Style out this crisp winter sun with new shades from Sun Buddies, Cutler & Gross and Super.

3. TEXTURES

From Unused's soft mohair blends to camo printed cotton trousers from YMC. It looks good, it feels better...

4. Pastel Palette

One of our favourite colour stories for Spring. Pink, plum, purple and pastels...

5. THE DEVIL IS IN THE DETAIL

It's the little things that make the biggest impression. Make your statement clear with a nuanced finishing touch...

6. Dr. Green Thumb

Colour of the season? Inject a fresh pop of green into your wardrobe, courtesy of MM6, Toga, Converse and more...

7. Unused: The Best Brand You've Never Heard Of...

A firm favourite at Goodhood, and with a dedicated following in Japan, the forward-thinking brand takes a fluid approach to 'investigating new forms through the dismantling and removal of existing conceptual frameworks'. Premium quality fabrics and amazing fits; Nothing wrong here...

The Shape of Things to Come

Our buyers dive into the upcoming season’s collections to show you some of their spring/summer highlights, and some of the new brands we'll be showcasing over the next few months...

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Toga LFW SS20

Toga kindly invited us backstage to check out their SS20 collection off the runway and snap some candid photos...

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Over the Counter Culture

Leeds-born model Emily J O’Donnell has shot for the likes of Vogue Italia, iD China and LOVE magazine. We spoke to Emily about her love of creative direction, the fashion industry, social media anxiety, and more...

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FITS

Strip everything right back, and let your outfit do the talking. FITS is all about great product, with great styling. We've put in the leg-work, selecting our favourite pieces so, you don't have to...

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