Thisisneverthat

Goodhood welcomes Thisisneverthat, established in Seoul, South Korea in 2009, by three co-founders Nadan Cho, Jonkyu Choi, and Inwook Park. They were Inspired by living outside of Seoul, and gained an insight into the street style of London and New York. The brand’s co-founders developed a design sense that is truly multicultural, rather than simply channeling a look and feel that would be defined by being from Seoul and evolved it into a collection we can't wait to share. 

Sale
Wearing the thisisneverthat Basic Note Crewneck - Lemon with subtle chest branding, paired with camo pants, the relaxed fit and clean look contrast against a white background as their hands rest calmly at their sides.
A person with shoulder-length hair stands in profile against a plain white background, wearing the thisisneverthat Basic Note Crewneck - Lemon, featuring minimal branding and a relaxed fit, paired with camouflage-patterned pants.

thisisneverthat

thisisneverthat Basic Note Crewneck - Lemon

Regular price Dhs. 505.00 Sale price Dhs. 255.00 50% Off

Sale
A person in a light gray top, thisisneverthat Relaxed Denim Short W - Blue, black socks, and black loafers stands with hands by their sides against a white background.
A person stands sideways in women's streetwear, wearing the thisisneverthat Relaxed Denim Short W - Blue, black socks, black loafers, and a light-colored top by thisisneverthat against a plain white background.

thisisneverthat

thisisneverthat Relaxed Denim Short W - Blue

Regular price Dhs. 605.00 Sale price Dhs. 245.00 60% Off

Sale
A person wears the thisisneverthat T-Logo Tee W - White, a cotton jersey t-shirt by thisisneverthat featuring bold black chest lettering, standing out against a plain background.
A person with short, straight, light brown hair stands in profile against a plain white background, wearing the thisisneverthat T-Logo Tee W in white and olive green pants. Their face is not visible.

thisisneverthat

thisisneverthat T-Logo Tee W - White

Regular price Dhs. 230.00 Sale price Dhs. 120.00 48% Off

Sale
The thisisneverthat Washed Denim Shirt in Dusty Grey is a long-sleeved, button-up workwear shirt with a collar, styled flat against a white background.
The thisisneverthat Washed Denim Shirt in Dusty Grey features a stone-washed finish, white buttons, a collar, and white embroidered branding on the left chest with the label inside for classic workwear style.

thisisneverthat

thisisneverthat Washed Denim Shirt - Dusty Grey

Regular price Dhs. 655.00 Sale price Dhs. 330.00 50% Off

Sale
The thisisneverthat T-Logo LT Hoodie - Grey features a taupe shade, front pocket, and "thisisneverthat®" in white lowercase letters across the chest.
The thisisneverthat T-Logo LT Hoodie - Grey features a hood with drawstrings and "thisisneverthat®" printed in white on the chest.

thisisneverthat

thisisneverthat T-Logo LT Hoodie - Grey

Regular price Dhs. 555.00 Sale price Dhs. 280.00 50% Off

Sale
The thisisneverthat Utility Field Pant in Forrest Camo, featuring a relaxed fit, classic workwear-inspired design, and multiple pockets, is showcased laid flat on a white background.
Close-up of the thisisneverthat Utility Field Pant - Forrest Camo, featuring a brown tree bark camo pattern with subtle logos. These cargo pants by thisisneverthat have belt loops, side pockets, and a button closure.

thisisneverthat

thisisneverthat Utility Field Pant - Forrest Camo

Regular price Dhs. 830.00 Sale price Dhs. 420.00 49% Off

Sale
The thisisneverthat T.N.T. Classic HDP Tee - Camo is a comfortable cotton crew neck t-shirt from thisisneverthat, featuring a woodland camo pattern with branches, leaves, and tree bark in earthy brown and green tones.
The thisisneverthat T.N.T. Classic HDP Tee - Camo is a cotton crew neck t-shirt with a realistic forest camouflage pattern in earthy brown, green, and tan tones from the brand thisisneverthat, shown flat on a white background.

thisisneverthat

thisisneverthat T.N.T. Classic HDP Tee - Camo

Regular price Dhs. 280.00 Sale price Dhs. 145.00 48% Off

Sale
The thisisneverthat Jogging Short in olive features a relaxed fit, lightweight nylon, knee-length cut, elastic waistband, and a small white thisisneverthat® logo on the lower right leg.
Close-up of the upper section of thisisneverthat Jogging Short - Olive, featuring a light brown, relaxed fit with an elastic waistband, visible stitching, and gathering; no logos or extra details are shown.

thisisneverthat

thisisneverthat Jogging Short - Olive

Regular price Dhs. 405.00 Sale price Dhs. 205.00 49% Off

Sale
The thisisneverthat Jogging Short - Grey features a relaxed fit, white brand text on the lower right leg, and lightweight nylon construction, shown against a plain white background.
Close-up of the waistband and upper section of the thisisneverthat Jogging Short - Grey, by thisisneverthat, featuring a relaxed fit and elastic waist, shown against a plain white background.

thisisneverthat

thisisneverthat Jogging Short - Grey

Regular price Dhs. 405.00 Sale price Dhs. 205.00 49% Off

Sale
The thisisneverthat Relaxed Painter Short - Brown features a knee-length, relaxed fit in durable cotton canvas, with front and back pockets plus belt loops. Shorts are shown flat on a white background.
Close-up of the waist and upper section of the thisisneverthat Relaxed Painter Short - Brown, highlighting button, belt loops, front pockets, and visible stitching detail on durable cotton canvas.

thisisneverthat

thisisneverthat Relaxed Painter Short - Brown

Regular price Dhs. 680.00 Sale price Dhs. 345.00 49% Off

Sale
The thisisneverthat Cargo Short - Camo by thisisneverthat features beige and brown camo, multiple pockets, and a relaxed fit, shown against a white background.
Close-up of the waistband and upper section of the thisisneverthat Cargo Short - Camo, featuring belt loops, a button closure, and pockets in a relaxed fit by thisisneverthat.

thisisneverthat

thisisneverthat Cargo Short - Camo

Regular price Dhs. 755.00 Sale price Dhs. 380.00 50% Off

Sale
The thisisneverthat Plaid S/S Fishing Shirt - Dark Navy is a lightweight, short-sleeve button-up with blue and gray plaid, collar, chest pocket with label—perfect for adding streetwear style to any casual outfit.
The thisisneverthat Plaid S/S Fishing Shirt - Dark Navy is a lightweight blue and gray plaid shirt with a collar and front chest pocket from thisisneverthat, shown on a white background.

thisisneverthat

thisisneverthat Plaid S/S Fishing Shirt - Dark Navy

Regular price Dhs. 605.00 Sale price Dhs. 365.00 40% Off

Sale
The thisisneverthat DSN Striped Shirt - White features long sleeves, a collar, subtle vertical pinstripes, and small embroidered thisisneverthat text on the left chest. The white cotton shirt is displayed flat against a white background.
The thisisneverthat DSN Striped Shirt in white features long sleeves, a classic collar, and subtle stripes, shown from the back—ideal for those who value timeless style.

thisisneverthat

thisisneverthat DSN Striped Shirt - White

Regular price Dhs. 605.00 Sale price Dhs. 305.00 50% Off

Sale
The thisisneverthat Crochet Knit Zip Hoodie in olive features a mesh-like crochet texture, a zip-up front, and eye-catching purple and white tie-dye accents throughout, making it a stylish statement piece from thisisneverthat.
A close-up of the thisisneverthat Crochet Knit Zip Hoodie - Olive showcases its perforated, mesh-like crochet knit texture and green, purple, and white tie-dye pattern. The hoodie features a zipper and a visible black thisisneverthat label on the inside collar.

thisisneverthat

thisisneverthat Crochet Knit Zip Hoodie - Olive

Regular price Dhs. 855.00 Sale price Dhs. 430.00 50% Off

Sale
The thisisneverthat Field Pant - Camo by thisisneverthat features a beige and brown camouflage print, multiple pockets, belt loops, and a relaxed fit, shown flat on a white background.
Close-up of the thisisneverthat Field Pant - Camo by thisisneverthat, featuring a tan and brown camouflage print, black button, belt loops, and a partially unzipped fly, shown against a white background.

thisisneverthat

thisisneverthat Field Pant - Camo

Regular price Dhs. 805.00 Sale price Dhs. 245.00 70% Off

Filter