Counter Culture

Everyday Shirts



Smart. Casual. Dressed up. Dressed down. There are many styles of shirt, and even more ways to wear them. Here we break down the 'everyday' shirt - something you can wear on a day-to-day basis, whatever the occasion. Be it the timeless & classic oxford shirt, or the more contemporary striped shirt, we've used button-up connoisseurs Norse Projects to exemplify your perfect everyday shirt. We dissect their qualities and design to make it that much easier for you to find the perfect collar...


A shirt that can be worn smart, and just as easily worn casually, the striped shirt is a style that has continued to rise in popularity through output from labels like Comme des Garçons and Norse Projects. The Hans shirt is a perfect example of a stripe shirt's versatility through a timeless cut and understated approach.