“KAMENOKO” (meaning baby turtle) and “TAWASHI” (meaning brush), reflects the shape of the product, which resembles a turtle. The first president, Nishio Shozaemon, introduced the TAWASHI to the market in 1907, with the hope of offering better, more comfortable lifestyles to Japanese households. The turtle, a symbol of good fortune, also represents the brand’s enduring quality. Over the past 100+ years, KAMENOKO TAWASHI has remained committed to high standards, earning the trust of customers and striving to maintain its status as the leading brand of TAWASHI products.