Palomar is a design company founded in Florence in 2001, with the manifesto ‘simplicity as a form of sophistication’. They believe heavily in the aesthetic and functional value of analogue objects, in a world where digital objects are overabundant, in the power of their beauty, and the rich interaction such analogue objects call into play. With a belief that the finest objects are designed to draw upon the user’s creative and personal experience, they should fit right in at the Life Store.