f-i-t-s
MARCH
MARCH

MARCH

Strip everything right back, and let your outfit do the talking. FITS is all about great product, with great styling. We’ve put in the leg-work, selecting our favourite pieces so, you don’t have to...

counter-culture
Goodhood and UGG presents Don Letts and RUTHLSS
Goodhood and UGG presents Don Letts and RUTHLSS

Goodhood and UGG presents Don Letts and RUTHLSS

We teamed up with timeless shoe brand UGG for a night of music, dancing, food and drinks. London legend Don Letts and rising star RUTHLSS were on the decks and two new UGG silhouettes, the Bea Mary Jane and the Tasmun Lug, were on foot.

good-vibes
GOOD VIBES 119 - TOSHIKI OHTA
GOOD VIBES 119 - TOSHIKI OHTA

GOOD VIBES 119 - TOSHIKI OHTA

"Something that can be played in the store, that you can keep it rolling all morning into lunch", served up by  Anglo Japanese DJ and NTS Co-Host Toshiki Ohta.

collaborations
The Improbable Builders Co-Op: Goodhood x 18 East
The Improbable Builders Co-Op: Goodhood x 18 East

The Improbable Builders Co-Op: Goodhood x 18 East

We've teamed up with New York based 18 East for a special collaborative capsule. Inspired by the recontextualisation of unused, open space in urban environments outlined in Syeus Mottel’s Charas: The Improbable Dome Builders.

f-i-t-s
X ADIDAS JAPAN
X ADIDAS JAPAN

X ADIDAS JAPAN

The adidas Japan: like wearing a piece of history on your feet. They're a reissue of a 1964 trainer that appeared in a catalogue for that year's global sporting event held in Japan. To mark the launch, we've put them into a FITS styling guide. 

good-vibes
GOOD VIBES 118 - SAMIR ALIKHANIZADEH AKA HAPPA
GOOD VIBES 118 - SAMIR ALIKHANIZADEH AKA HAPPA

GOOD VIBES 118 - SAMIR ALIKHANIZADEH AKA HAPPA

Words from Samir AKA Happa himself: the theme is “music for walking/reading/floating” - two hours of ambient, new age and drone with some field recordings because I can’t help myself. Find focus or fade away...

counter-culture
Puma Mostro: 360 Degree Functionality From Masters of Early 00s Design
Puma Mostro: 360 Degree Functionality From Masters of Early 00s Design

Puma Mostro: 360 Degree Functionality From Masters of Early 00s Design

The Puma Mostro returns. Initially released in 1999, Puma have dipped back into the archive with 3D printed technology via their collaboration with A$AP Rocky, and a stealthy make overs with Aries. We now see the boundary pushing silhouette covered in an all-over camo treatment.

creative-living
ARCS
ARCS

ARCS

ARCS was born with the desire to create slow-made accessories that champion functionality while having minimal impact on the planet. Head honcho Alice Carvill has moved into a new studio space, and we went down to take a look...

counter-culture
Community Styles with Puma
Community Styles with Puma

Community Styles with Puma

Rebirth of a classic. The Puma Speedcat OG returns 25 years after it's initial 1999 release. How does the sneaker fit in the market a quarter century later? We asked some of our Goodhood community to show us how they style it in 2024.

f-i-t-s
x NOTHING
x NOTHING

x NOTHING

We link up with new age tech pioneers Nothing who re-imagine essential technology to make it feel as joyful to interact with as it does to look at. 

good-vibes
GOOD VIBES 117 - DANIEL AVERY
GOOD VIBES 117 - DANIEL AVERY

GOOD VIBES 117 - DANIEL AVERY

To mark the release of Techno is Boring, Daniel Avery has recorded an exclusive mix that captures the raw energy and spirit of club culture.

counter-culture
Event Recap: Goodhood x Goldwin 0 FA24 Launch
Event Recap: Goodhood x Goldwin 0 FA24 Launch

Event Recap: Goodhood x Goldwin 0 FA24 Launch

We opened up our doors for you guys to see how Goldwin 0 deliver elevated products that fuse Goldwin's technical expertise with fashion forward design. Check out what we got up to...