Few brands have shaped the way we dress quite like Levi's®. Founded in San Francisco in 1853 by Levi Strauss, the brand changed workwear forever when, alongside tailor Jacob Davis, it introduced the first riveted denim jeans in 1873. Built for durability, they quickly became a staple for miners, ranchers and workers across America.

Over the decades, Levi's® has evolved far beyond its workwear roots, becoming a symbol of self-expression worn by everyone from artists and musicians to everyday people. Timeless, hard-wearing and endlessly versatile, it's a brand that continues to define denim while remaining as relevant today as it was over 150 years ago.