The Swedish artist and product developer Johan Bergelin founded 19-69 perfume. His highly creative outlook and set of skills across a range of disciplines, including fashion, beauty, photography, and art, are all channelled into the brand. Each scent tells its own incredible story, rooted in counter-culture history and references, from Marrakech’s international party scene in the '70s to the seedy side of Sunset Strip in Los Angeles at the height of rock ‘n’ roll. Johan Bergelin re-imagines a different time and place and utilises the medium of fragrance to vividly transport you there.