Asics

Founded by Kihachiro Onitsuka in 1949, ASICS is a leading performance and sportswear brand, utilising advanced technology to enhance the sport and lifestyle experience. Featuring their iconic GEL™ cushioning technology, all styles embed comfort and breathability, creating versatile footwear for all terrains. Known for being the Japanese giants of running shoes, ASICS have become a phenomenon in the fashion industry collaborating with leading designers, specifically, the long standing partnership with Kiko Kostadinov, creating sportstyles that take the brands advanced design approach and updates it with cues of cultural and modern influences.